Ecommerce SEO. Stop depending on Google Ads and Meta Ads to sell.
Category optimization, faceted navigation management, crawl budget, Google Shopping Graph, out-of-stock recovery. For online stores with hundreds or thousands of URLs that want to build a profitable organic channel.
- +25 years Optimizing ecommerce
- +500 Completed projects
- Prestashop, Shopify Magento, WooCommerce and more
Every sale you pay to Meta or Google is margin you don't recover.
You depend on Google Ads and Meta Ads to generate sales. Every euro invested converts into sales only while you keep paying. The day you stop investing, traffic drops. Your CPA rises every quarter. And Google keeps changing the rules of the game. Well-executed ecommerce SEO gives you something different: a channel that keeps selling when you stop investing, with customer acquisition cost that drops sharply after the first 6 months.
What you get with well-executed ecommerce SEO
- Recurring organic sales
- Decreasing customer acquisition cost
- Independence from Ads
What we cover in ecommerce SEO
We cover the 6 critical areas that determine the organic performance of an ecommerce. Scope adjusts to catalog size, platform and sector competitiveness.
Category optimization as traffic engine
Category pages generate 60-80% of organic traffic in well-optimized ecommerce. Semantic coverage, internal linking, schema, differentiating content per category.
Architecture and faceted navigation management
Badly managed facets are problem #1 in mid-to-large ecommerce. They generate thousands of junk URLs, consume crawl budget and cannibalize categories. We work on architecture and setup to turn facets into opportunities.
Product pages optimized at scale
Unique or semi-automated descriptions depending on volume, complete Product schema, stock and availability management, Core Web Vitals of product detail pages.
Out-of-stock and discontinued product management
Never 404 if they have inbound links. 301 redirects to equivalent products or parent category to recycle authority. Full catalog lifecycle management.
Google Shopping Graph and integration
Optimized product feed, integration with Google Shopping Graph, coverage in rich results. So your product also appears in non-branded searches.
Profitability analysis by category
Not all categories are equal. We prioritize work on categories with high margin, reasonable competition and search volume. Every euro invested in SEO must point to ROI.
How we work ecommerce SEO on a project
Ecommerce SEO works like compound interest. The first 3-6 months we build the base. From month 6-12 onwards, organic sales grow and CPA drops sharply.
- 01
Technical audit + catalog analysis
Full crawl, faceted navigation analysis, Shopping feed assessment.
- 02
Strategy by priority categories
Identification of categories with the best impact-to-effort ratio.
- 03
Technical and editorial execution
Optimization coordinated with your technical and editorial team.
- 04
Measurement and scaling
Tracking of organic sales by category, continuous iteration.
Success stories that speak for themselves
The numbers speak for themselves
- +25 years Since 2000
- +500 Completed projects
- 4.6/5 Rating (35 reviews)
- 95% Client retention
- +30 In-house team
Frequently asked questions about this solution
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In ecommerce, SEO works like compound interest. The first 3-6 months we build the technical and content base. From month 6-12 onwards, organic customer acquisition cost drops sharply while sales hold or grow, improving your overall margin. The initial patience pays off with long-term sustainability.
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We never leave them as 404 if they have inbound links or historical traffic. We implement 301 redirect strategies to equivalent products or to the parent category to recycle that authority. Catalog lifecycle management is one of the most underrated levers in ecommerce SEO.
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It depends entirely on how they're managed. Badly managed they are problem #1 in mid-to-large ecommerce: they generate thousands of worthless URLs, consume crawl budget and cannibalize main categories. Well managed they can be one of the biggest long-tail traffic opportunities. We work on architecture to turn every facet into opportunity.
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Yes. Prestashop, Shopify, Magento, WooCommerce, BigCommerce, custom and headless platforms. We know the limitations and advantages of each to squeeze them to the maximum. SEO methodology is cross-cutting even if specific tactics change by platform.
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We deliver ecommerce SEO within the SEO Execution model, which starts from €1,500/month and adjusts based on catalog size, number of priority categories and platform technical complexity. For one-off diagnostics without ongoing commitment, you can start with an SEO audit (single project between €3,000-6,000).
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None is universally better. Each platform has specific SEO strengths and limitations. Shopify is quick to implement but limited in advanced technical customization. Magento offers maximum flexibility but requires a strong technical team. Prestashop sits in the middle. Headless with Next.js or Astro gives maximum flexibility but requires budget. What matters most is that the platform is well configured, not which one it is.
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It's technical problem #1 in ecommerce. If Google enters an infinite filter loop (facet combinations generating endless URLs), it will stop crawling your new products. If you notice new products take weeks to get indexed or that your crawl budget doesn't cover your full catalog, you need an urgent architecture audit.
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Ecommerce-specific metrics: total organic sales, organic vs paid customer acquisition cost, revenue by category, transactional keyword rankings, SEO-assisted conversions, LTV of customers acquired via organic. We don't just measure traffic. We measure business.
Request your free SEO diagnosis for Ecommerce
We'll analyze your current situation and send you a prioritized report with the most profitable opportunities. 30 minutes, no commitment.
No commitment.