+1000% organic visibility with a full content strategy
- +1000% Organic visibility
- Top 1 On strategic keywords
- Strategy Continuous editorial
Giorgi. A reference in professional styling and hairstyling.
Giorgi is a brand expert in professional styling products for hairstylists. It offers the full range needed to achieve the desired look, from hair treatments to fixation and finishing.
Every product range is developed with the most advanced hair technology to adapt to the real day-to-day needs of the professional hairstylist and the end consumer.
Multiply visibility in a mature and specialized market.
The professional hairstyling products market is mature and very specific. End consumers look for expert advice, detailed tutorials and product recommendations by hair type. Giorgi needed to position itself as an authoritative information source in the sector, capture organic traffic of users interested in professional styling, and convert that audience into sales and brand recognition.
Full content strategy with specialized editorial production.
We identified the key opportunity areas and developed a full content strategy to manage organic visibility growth.
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Initial content audit
Assessment of the improvement potential in existing content and definition of strategy to follow.
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Extensive, high-quality source content
Production of detailed, well-documented content that fully answers sector searches.
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Full topical coverage
Content organized in topic clusters that cover the full semantic field of professional styling.
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Advanced semantic optimization
Work with entity coverage, synonyms and related terms to maximize topical authority.
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Strategic internal linking
Internal authority distribution toward the most strategic URLs of the project.
Organic visibility multiplied by 10.
- +1000% Organic visibility
Growth in the visibility index after strategy application.
- Top 1 Strategic keywords
First-position ranking on key sector searches.
- Authority Topical consolidation
Giorgi as a reference in professional styling queries.
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