SOLUTIONS

SEO isn't the same depending on your business

A blog has 100 pages. An ecommerce has 10,000. And an industrial B2B lives off thirty searches a month that hardly anyone makes, but that are worth a contract.

They're three different jobs. What solves one doesn't work for the others: the crawl budget that chokes a shop doesn't exist in a B2B, and the niche keywords that hold up a manufacturer don't show up in any tool with enough volume for anyone to look at them.

Most agencies apply the same manual to everything. We don't reinvent SEO on every project, but we do start in different places depending on what you arrive with. The methodology comes from projects since 2008 in ecommerce, SaaS, B2B and international: what we propose has a pattern behind it, not intuition.

Where we start in each case

Vertical What defines it Where we start How it's measured
Ecommerce Thousands of URLs, a living catalogue, dependence on Ads Facets and crawl budget: which filters get indexed and which don't, and making Google prioritise what sells Organic sales and the channel's weight against paid
B2B Few searches, highly technical, funnels lasting months Niche keyword research and expert content that holds up to a buyer who knows more than you do Qualified leads, not traffic
SaaS A product that gets compared before it gets tried Middle-funnel: comparisons, alternatives and use-case landing pages Organic CAC and how it moves
International Several markets, several languages, one domain Hreflang without errors and native keyword research per market, not translated Visibility by country, separately

Notice that it isn't only the tactics that change. What changes is day one. In a shop with 40,000 indexed filter URLs, writing content before sorting out crawling is throwing money away. In a B2B, the technical side is rarely the problem: the problem is that nobody has written what the buyer is looking for.

Not sure which vertical you fit into? Tell us about your project and we'll tell you where we'd start.

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What doesn't change

The method is the same. We start by understanding how you make money, not which keywords you want. We diagnose before we propose. We prioritise by impact, not by what looks good in a report. And we work GEO in from the start, because across every vertical more and more decisions begin in ChatGPT or Perplexity rather than Google.

What working with someone who has done your vertical before gives you isn't a secret recipe. It's knowing what breaks first and in what order to fix it.

Pick your case

Doesn't your business fit any of them? That happens often, and it isn't a problem. We apply the pattern from the closest vertical, adjusted to what's in front of us. Tell us about it.

FAQS

Frequently asked questions about SEO by vertical

  • In almost everything except the method. An ecommerce fights volume: thousands of URLs, filters generating duplicates and a crawl budget to administer. A B2B fights the opposite: few searches, very specific, and a technical buyer who spots shallow content immediately. In the first you start by sorting out crawling; in the second, by finding the searches almost nobody looks at.

  • Specialised in your sector, not necessarily. Experienced in your type of business, yes. What having worked ecommerce before gives you isn't knowing your product, it's knowing that categories bring 80% of transactional traffic and that out-of-stock products need handling before they take their authority with them.

  • Technical order shows early in any of them, in two or three months. What changes is the rest: an ecommerce can see organic sales move in the same quarter the categories get sorted. A B2B with six to eighteen month buying cycles takes longer to see the sale, even if the lead arrives sooner.

  • Yes. The four here are where we have the most accumulated pattern, not the only ones. If your business doesn't quite fit, we apply the closest one and adjust.

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