ASO. The stores are search engines with their own rules.

Organic listing optimisation on App Store and Google Play (name, subtitle, keywords, description, screenshots, video preview), per-platform keyword research, competitor reverse engineering, ratings and reviews strategy, and monthly monitoring. It does NOT include Apple Search Ads campaign management or user acquisition campaigns in Google Ads or Meta. That part is delivered by SEMStudio, the SEOCOM group's sister brand focused on paid media.

Paid campaigns on Apple Search Ads, Google Ads or Meta to capture installs are handled by SEMStudio, the SEOCOM group's sister brand. When a client needs both organic ASO and paid acquisition, the two brands coordinate. SEOCOM works the organic foundation, SEMStudio runs the campaigns. A solid organic foundation lowers acquisition cost considerably because it improves listing conversion.

Both platforms, but with differentiated strategy. App Store has a keyword field limited to 100 characters, indexes name and subtitle, and A/B tests with Product Page Optimization. Google Play indexes the full long description, has no dedicated keyword field, and A/B tests with Store Listing Experiments. We work each platform with its own logic, not by applying the same plan to both.

AppTweak, Sensor Tower or Mobile Action depending on project and client licenses. Native App Store Connect and Google Play Console for client data. AppFollow for review management. If the client already licenses another industry tool, we integrate it into the workflow.

We mainly work Spain, UK, Germany, France, Italy, Mexico and the US. Each market has its own search and keyword behaviour, especially on App Store where keyword field localisation is per country. If the app operates in multiple markets, we prioritise the most strategic for the business.

Very. Ratings are a lever for both ranking and conversion: the stores favour apps with better ratings score, and users convert much better when they see 4.5 stars than when they see 3.7. That's why part of the service is designing the flow to request the rating at the optimal moment (after a positive experience, not when first opening the app) and managing negative reviews to reduce their impact.

Well-executed listing changes typically move ranking in 1-3 weeks, faster than Google SEO. Both stores react to aggregate behaviour: if the new listing improves impression-to-install ratio, the algorithm reinforces position. Category consolidation usually takes 2-4 months, depending on competition level and app update frequency.

No. ASO is especially useful for new apps or those with medium traction, because the organic lever lets them reduce paid dependency from the start. In mature apps with millions of downloads, ASO still adds value, but the relative lever is smaller: less room to optimise the listing and more on reviews, ratings and visual experiments.