Amazon SEO. The Amazon SERP is its own search engine.
Amazon is the world's second largest search engine and runs by its own rules. Its algorithm (A9, A10) prioritises listings that convert, not the ones that are best written. We work the listing in detail, reverse engineer the ASINs that are winning in the category, and build out the variant architecture and Brand Store a serious brand needs to scale within Amazon.
- A9 + A10 We know Amazon's algorithms
- ASIN Competitive reverse engineering
- Brand Registry A+ Content and Brand Store
Amazon is a different search engine. Most brands treat it like a shop window.
Brands upload their products to Amazon as if it were Shopify: photo, title, description, price, done. And then they complain that nothing sells. Amazon doesn't work that way. The algorithm prioritises listings with conversion history, well-used backend keywords, A+ content that lowers returns, properly connected variants and a Brand Store that adds authority. Without this groundwork, a listing sits buried beneath competitors who do know how to do it. And Sponsored Products don't compensate for a weak organic base: they make it more expensive.
What you get from Amazon SEO done right
- Listings that rank by purchase intent
- Understanding how competitors win each ASIN
- Organic base that lowers Sponsored cost
What we cover in Amazon SEO for a project
We work the 6 pieces that make up organic positioning on Amazon. We do all of them or only the ones missing, depending on the state of the account and the brand's maturity within the marketplace.
Account and listing audit
We review the Seller Central or Vendor Central account, Brand Registry status, active listings, Buy Box history, accumulated penalties and unresolved warnings. Diagnostic prioritised by impact.
Listing optimisation (title, bullets, description, backend)
Rewriting title, bullets and description with keywords prioritised by volume and intent. Backend keyword optimisation (the invisible field that does index). Structure built for conversion, not just for the algorithm.
ASIN reverse engineering
Deep analysis of the 5-10 ASINs winning in the client's category. Which keywords they use, what price, what reviews, what A+ content, what variants, what Brand Store. From there, concrete opportunities to outrank them.
A+ Content and Brand Store
Design and production of A+ Content (visual modules that lower returns and lift conversion) and the Brand Store (your brand's home within Amazon). Focus on visual hierarchy and brand storytelling.
Variant and catalogue architecture
Correct connection of variants (colour, size, format) so that review and conversion history accumulates in a single listing instead of being scattered. Catalogue structure so related searches reinforce each other.
Keyword research with Amazon-native tools
Research with Helium 10, Jungle Scout and native Brand Analytics data. Real Amazon search volume (not Google), seasonal trends, purchase intent and long tail opportunities.
How we work Amazon SEO for a project
Amazon SEO ships in 4 phases. The first two are analysis and close as a project. The last two are continuous while the brand operates within Amazon.
- 01
Account and category audit
Diagnostic of the client's account and analysis of the leading ASINs in their category.
- 02
Prioritised optimisation plan
Roadmap per listing with concrete changes, ordered by expected impact and effort.
- 03
Implementation and production
Listing rewrites, A+ content production, Brand Store build and variant architecture.
- 04
Monitoring and continuous optimisation
Monthly tracking of keyword rankings, listing conversion and Buy Box position. Adjustments as the category evolves.
Success stories that speak for themselves
The numbers speak for themselves
- +25 years Since 2000
- +500 Completed projects
- 4.6/5 Rating (35 reviews)
- 95% Client retention
- +30 In-house team
Frequently asked questions about this service
-
Organic listing optimisation (title, bullets, description, backend keywords), ASIN reverse engineering of competitors, A+ Content, Brand Store, variant architecture and continuous monitoring. It does NOT include Sponsored Products, Sponsored Brands or DSP campaign management. Amazon Ads is delivered by SEMStudio, the SEOCOM group's sister brand focused on paid media.
-
Because they are different disciplines with different dynamics. Amazon SEO works medium and long term building conversion history. Amazon Ads is short-term execution with budget and bidding. Mixing both in the same team almost always means one of them gets done badly. SEOCOM builds the organic base, SEMStudio runs the paid campaigns, and when a client needs both the brands coordinate.
-
Both. The methodology is transversal, although the tools and levers change. Seller Central gives you more control over the listing and pricing, Vendor Central means you work with Amazon as a direct customer and the negotiation is different. If the account has a mix (Vendor + Seller for different catalogues), that works too.
-
We work mainly Amazon Spain, Amazon UK, Amazon Germany, Amazon France, Amazon Italy and Amazon US. Each marketplace has its own keyword, competition and consumer behaviour quirks. If the brand operates in several countries, we coordinate strategy across them so they don't compete with each other.
-
Not strictly required to start, but strongly recommended. Without Brand Registry you can't access A+ Content, Brand Store, video on the listing, or most protections against hijackers. If the brand doesn't have it, we handle Brand Registry as the first step of the engagement.
-
Helium 10 and Jungle Scout for keyword research and ASIN reverse engineering. Native Brand Analytics data when the client has Brand Registry. Cerebro and Magnet for finding opportunities in saturated categories. If the client already licenses another tool, we integrate it into the workflow.
-
Faster than in Google. Well-executed listing changes typically move rankings in 2-4 weeks, because Amazon prioritises behaviour (clicks, conversion, return-from-good-experience) more than accumulated authority. Brands with Buy Box history and positive reviews see impact sooner than new brands.
-
Amazon is a closed channel: SEO on your own website is still necessary for the rest of the funnel. Amazon SEO improves your sales within the marketplace but doesn't position your website in Google. That's why many clients contract Amazon SEO at SEOCOM together with technical SEO, content and authority for their own website.
Request your free Amazon SEO diagnosis
We'll analyze your current situation and send you a prioritized report with the most profitable opportunities. 30 minutes, no commitment.
No commitment.