YouTube SEO. The world's second largest search engine runs on video.

Channel audit, editorial strategy, video-by-video optimisation (title, description, tags, chapters, thumbnails), competitive analysis, retention and CTR optimisation, and VideoObject schema implementation on the client's website. It does NOT include audiovisual production (filming, editing, post-production). Production stays with the client or an external partner. If you need ad-hoc advice on how to film for better retention, we cover it in a consulting session within the service.

YouTube Ads is paid media and is handled by SEMStudio, the SEOCOM group's sister brand focused on paid. When a client needs both YouTube SEO and YouTube Ads, the two brands coordinate. SEOCOM works the organic base of the channel and SEMStudio runs the paid campaigns, sharing data on which videos are working so they can be reinforced with paid too.

Just optimise it. Audiovisual production isn't part of SEOCOM. We work with the material the client or their audiovisual partner produces, and optimise it to rank. If the client doesn't have a production team, we can recommend trusted production companies, but billing and creative direction stay between client and producer.

Retention is the metric that decides rankings on YouTube. A video with a perfect title and good keywords but 20% retention won't rank. A video with an average title and 60% retention will. That's why a big part of the service is analysing each video's retention curve, identifying where the audience drops off, and suggesting structure, opening hook and optimal duration changes. It's what differentiates a channel that scales from one that stalls.

We work with any sector that makes sense on YouTube. Long-cycle B2B, ecommerce, education, software, professional services. There are sectors where YouTube doesn't add up (some very niche B2B verticals where the audience doesn't consume video) and in those cases we say so before starting. The initial audit also serves to confirm whether the channel has real potential.

YouTube reacts faster than Google. Title and thumbnail changes typically move CTR and impressions in 7-14 days. Retention improvements show up video by video as new ones publish with the new structure. Channel consolidation in a category usually takes 3 to 6 months, depending on publishing frequency. Faster than Google SEO, but it requires consistency in publishing rhythm.

VidIQ and TubeBuddy for YouTube-specific keyword research. Native YouTube Studio for the client's channel data. Google Trends and Search Console to identify cross-opportunities with Google SEO. If the client already licenses other tools, we integrate them.

We work with new channels, but with adjusted expectations. A new channel needs a consistent publishing history before the algorithm starts trusting it, and that takes months, not weeks. Editorial strategy is more important on new channels because each video has to justify the next one. On established channels the lever is optimising what's already published; on new ones, it's building the foundation properly.