SEOCOM Group

Five brands based in Barcelona, sharing one parent company and one way of working. What sets each apart is the discipline, not the culture. When a client needs more than one, the brands involved coordinate with each other.

Why five brands instead of a 360 agency

A few years ago the group decided not to be another 360 agency. SEO, paid, influencers, analytics and development are less similar than they look. The platforms differ, the timelines differ, the metrics differ, and the people who excel at each tend to differ too. Mixing several disciplines in one team usually means one of them ends up done badly.

So we split. Each brand specialises in its own ground. When a client needs several, the brands coordinate, but each one leads in its own discipline.

How the brands coordinate when a client needs more than one

It's common for mid-market clients to need two or three brands at once. When that happens, the brands involved work in parallel and share data: which keywords paid is targeting so SEO doesn't compete with them, which pages convert so paid uses them as landings, which influencers performed best so they can be turned into long-term ambassadors, which CRO experiments lifted conversion.

The client can be billed through the group or sign separate contracts with each brand, whichever they prefer. The operational coordination is the same either way.

Not sure which brand you need?

If you have a need but aren't sure who it belongs to, write to SEOCOM and we'll route you to the right brand in the group. Same team, different specialism.