Shopify SEO. Work with the platform's rules, not against them.

It has strengths (base speed, HTTPS, mobile-first, managed hosting) and limitations (forced URL structure, limited robots.txt, non-modifiable templates in certain areas). On net, Shopify is a decent SEO platform for small/medium ecommerce. At large scale or for projects with very specific technical needs, its limitations start to weigh.

No. It's a structural limitation of Shopify. Products always carry /products/ in the URL, collections /collections/, blog /blogs/. Many agencies waste time trying to change them. The right strategy is to accept it and maximize the rest: titles, descriptions, content, internal linking, schema. Those forced URLs don't significantly impact ranking.

We prefer working with few well-chosen apps. Judge.me for reviews (AggregateRating schema + conversion), a specific schema app if the theme doesn't include it well (Schema Plus, JSON-LD for SEO). We discard 'all-in-one' apps that promise a lot and deliver little. Best Shopify SEO is done in template + few essential apps.

Shopify Plus adds capabilities (editable checkout, more staff accounts, Shopify Scripts, B2B) but doesn't change fundamental SEO limitations (URL structure, robots.txt). If the business justifies Shopify Plus for other reasons, fine. If the motivation is only improving SEO, it doesn't bring significant difference.

From €1,500-2,500/month depending on scope and catalog volume. Shopify usually requires less purely technical work than WooCommerce or Magento (managed platform, solid base) but more content and strategy work (where real margin is). Typical project: initial audit + continuous execution focused on collections, content and schema.

Yes, but think it through. Legitimate reasons to migrate: technical limitations that actually prevent growth (rare), Shopify Plus cost that doesn't justify the value, complex B2B or multi-store needs Shopify doesn't cover. Illegitimate reasons: frustration with a specific limitation, promises of a new platform. Migrations are expensive and have high SEO risk. We recommend optimizing within Shopify first.

Shopify Markets (included in recent plans) handles hreflang reasonably for multi-country. For pure multi-language, it depends on setup: apps like Translate & Adapt, separate store per language with manual hreflang, or Shopify Markets + translation apps. Requires case-by-case technical validation to avoid hreflang configuration errors.

Works but with limitations compared to WordPress. Simple structure, basic Article schema, few customization options. For projects where content is central, some clients prefer blog on subdomain with WordPress or Ghost and /blog/ URL. For most ecommerce, Shopify's native blog is enough if used with editorial criteria.