GEO. Your brand needs to appear in ChatGPT. Your competitor's already does.
Generative Engine Optimization for AI Overviews, ChatGPT, Claude, Perplexity, Gemini and Microsoft Copilot. The new SEO layer that decides whether you get recommended when a user asks an AI about your sector.
- +190% Weekly users on ChatGPT (2024-2025)
- 45% Users under 35 asking AI before Google
- 88% Spanish companies without GEO strategy
ChatGPT recommends brands every day. But not yours.
Open ChatGPT and type "best [your sector] in Spain". Look at which brands appear. Probably not yours. Your competitor appears instead. The one Perplexity cites when a user asks for recommendations. The one showing up in Google's AI Overviews when someone searches for solutions to a problem your product solves. And while your competitor wins those citations and those leads, you are still competing only for the 10 positions of traditional search. 88% of Spanish companies still have no GEO strategy. That means the window of opportunity is still open. Not for long.
What you get from GEO done right
- Presence in AI answers
- Citations as authoritative source
- Sustainable competitive advantage
What we cover in a complete GEO strategy
We cover the 6 areas that determine whether a brand appears or not in answers from generative engines. Scope is adjusted to your sector, your current authority and the competitive intensity in AI answers.
Generative engine presence audit
Systematic analysis of what ChatGPT, Claude, Perplexity, Gemini and AI Overviews show when relevant queries to your sector are made. Identification of gaps and opportunities.
Semantic optimization for LLMs
Structuring content in a format LLMs process better: atomic paragraphs, explicit definitions, structured lists, verifiable data. What gets cited is what is well structured.
Advanced schema markup for entities
Implementation of enriched Organization, Person, Article, FAQ, HowTo, Product schema. Generative engines use structured data to identify authoritative entities.
E-E-A-T and source authority
Reinforcement of Experience, Expertise, Authoritativeness, Trust. LLMs prioritize sources with demonstrable authority. It is the difference between being cited or ignored.
Content optimized for extraction
Production of content designed to be cited: direct answers to sector FAQs, verifiable sector data, clear definitions at the start of each block.
Monthly mention monitoring
Systematic tracking of which generative engines mention your brand, in what contexts and which sources cite you or not. Without this, GEO is blind.
How we work GEO in a project
We work GEO as an integrated layer inside SEO Execution or as a standalone service for clients who want to start with the generative part only. The methodology is the same.
- 01
Initial GEO audit
Analysis of current presence in the 5 main generative engines by sector.
- 02
Strategy and prioritization
Optimization plan by topic cluster and query type.
- 03
Monthly execution
Semantic optimization, schema, linkable content and E-E-A-T reinforcement.
- 04
Continuous monitoring
Monthly tracking of mentions by engine and adjustment based on results.
Success stories that speak for themselves
GEO works in any sector. Yes, in yours too.
We work GEO with very different clients. What changes between sectors is the nuance, not the methodology. Generative engines are reshuffling every market, in some faster than in others.
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Finance and Insurance
E-E-A-T is top priority. Users consult AI before making important financial decisions. You need demonstrable authority and citations in answers about financial products, comparisons and advice.
Clientes: FIATC, Grupo Catalana Occidente, Mutual Médica, Banco Mediolanum, Fundación Occident
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Retail and Ecommerce
Best [products] triggers AI recommendations. If you don't appear, your competitor does. Especially critical in pre-purchase research categories.
Clientes: Cottet, Casa Ametller, Seiko, Beko, Grundig, Solaray
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Automotive
Long buying decisions with intense prior research. Appearing in answers about model comparisons, reliability and aftersales makes the difference.
Clientes: RACE, Toyota, CarCarePassion
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Distribution and B2B
B2B buyers research suppliers on ChatGPT before requesting a quote. Being cited as a sector reference or being left out of the pipeline. No grey area.
Clientes: AECOC, Euroembalaje, CELO
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Professional Services
Best lawyer, best consulting firm, best agency. Recommendations you used to ask your network are now asked to AI. Appearing there changes the lead flow.
Clientes: Pivote Marketing, Aurum Speakers, Kruk España
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Tourism and Travel
Best hotels in, what to do in, when to travel to, no longer drive as much traffic to websites. They drive direct recommendations in answers. Being in or disappearing from the inspiration flow.
Clientes: Andorra Turisme, Casino Barcelona
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Industry and Construction
Technical B2B with buyers who research specifications, certifications and suppliers before contacting. AI is the first point of contact in many cases.
Clientes: SIMON
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Technology and Digital Services
The sector that uses AI the most is also the most exposed to its recommendations. Best SaaS, best tool, best agency: answers drive high-intent traffic.
Clientes: DosDe, Eicon, Trastering, OpenHR
The numbers speak for themselves
- +25 years Since 2000
- +500 Completed projects
- 4.6/5 Rating (35 reviews)
- 95% Client retention
- +30 In-house team
Frequently asked questions about this service
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We deliver GEO in two ways. As an integrated layer inside SEO Execution, at no additional cost when the sector demands it (because it is incorporated into the continuous work). As a standalone service for clients who want to start with GEO only without contracting complete SEO Execution, the range starts from €1,500/month and is adjusted based on scope. Every proposal is tailor-made after a first diagnosis meeting.
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SEO ranks your site on Google's results pages. GEO gets your brand cited in answers from ChatGPT, Claude, Perplexity, Gemini and AI Overviews. They share a base methodology (authority, content, technical), but the tactical levers are different. A site can rank well on Google and never appear in AI answers, or the other way around. The ideal is to work both layers together.
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Technical optimizations (schema, structured data) can show up in 4-8 weeks on some engines. Content and authority optimizations: 8-16 weeks to see first new mentions. Building consolidated presence as a cited source: 6-12 months. GEO is foundation work. Results compound and the effect over time is enormous.
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We do monthly tracking of brand mentions and citations on the 5 main generative engines (ChatGPT, Claude, Perplexity, Gemini, AI Overviews). We measure in what contexts you get cited, what is said about your brand, what sources back you. Without this measurement, GEO is blind. It is one of the points where we differ most: most agencies don't measure GEO because they don't know how.
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The methodology does. Intensity and ROI vary by sector. Sectors with long and complex pre-purchase research (finance, health, tourism, technical B2B) are where GEO moves the needle most. Impulse or commodity sectors see less immediate impact. In the initial audit we tell you honestly how much GEO can bring to your case.
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The same that happened to anyone who didn't invest in SEO in 2010. Today those brands depend on Ads to get traffic their competitors with SEO get organically. GEO is at the same point. The brands cited in AI answers in 2027-2028 will be the ones that started working on it in 2025-2026. The window is still open but it is closing.
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Generative engines detect and penalize manipulated content, fake citations and dark practices. We work GEO with the same criteria as ethical SEO: legitimate optimization, real authority, valuable content. Zero shortcuts that would put your brand's reputation at risk with AI providers.
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Yes. AI Overviews is one of the 5 generative engines we systematically monitor. Optimization for AI Overviews shares a lot with optimization for other LLMs (structure, schema, authority), but has specific nuances due to its integration with Google organic results.
Request your free GEO diagnosis
We'll analyze your current situation and send you a prioritized report with the most profitable opportunities. 30 minutes, no commitment.
No commitment.