ROIAnalytics, digital analytics
When a client asks us to implement GA4, Google Tag Manager, Looker Studio dashboards, CRO or UX work, we don't do it at SEOCOM. We hand it over to ROIAnalytics, our sister agency. Same parent company, same Barcelona office, same way of working. The difference is the focus: SEOCOM does only SEO and GEO. ROIAnalytics does only digital analytics.
Why digital analytics is a separate agency
SEO and digital analytics overlap at many points but they are not the same discipline. SEO aims to bring traffic in. Analytics aims to understand what traffic does once it arrives and why some pages convert and others don't. The tools differ, the timelines differ and the people who excel at each tend to differ too.
That is why ROIAnalytics is its own brand. When a client needs SEO and analytics at the same time, both brands coordinate, but each one leads in its own discipline.
If you landed here looking to set up GA4 properly, build a clean Tag Manager, create dashboards or solve measurement issues, what you need is at ROIAnalytics.
What ROIAnalytics does
- Google Analytics 4 Implementation, migration from Universal Analytics, configuration of key events, audiences and conversions. So the tool stops being a black box and starts driving decisions.
- Google Tag Manager Clean architecture of tags, triggers and variables. Server-side tagging when needed. Tracking that survives Safari ITP, ad blockers and consent mode.
- Reporting and data visualisation Custom dashboards in Looker Studio or BigQuery. Reports that get to the point and that the client understands without an analyst sitting next to them.
- CRO and UX Conversion analysis, data-driven improvement proposals and experimentation with tools like VWO. UX research to understand why users do what they do.
Also: Tag Gateway · GA4 training for companies · Consent mode and compliance
How it works when a client uses both brands
In serious projects SEO and analytics usually go together. When that's the case, both brands run in parallel and share data: how SEO is measuring its results against other channels, which pages convert so SEO can be prioritised on them, which CRO hypotheses are worth testing first based on organic traffic behaviour, which experiments are improving or hurting rankings.
The client can be billed through the group or sign two separate contracts, whichever they prefer. The operational coordination is the same.
What SEOCOM does with analytics
At SEOCOM we have a narrow service called analytics applied to SEO: configuring GA4 and Search Console only to measure organic results, building dashboards of keywords and rankings, and verifying that SEO attribution is correct. It's a thin layer of analytics aimed exclusively at SEO.
For everything else (general business analytics, BI, CRO, UX, multichannel attribution), ROIAnalytics.