B2B SEO. Long funnels, technical decision-makers, qualified pipeline.
SEO specialized in industry, distribution, professional services and technical companies. High-intent niche keywords, expert content recognizable by sector professionals, lead capture through long buying processes.
- +25 years With B2B projects
- Industry, B2B tech Distribution, pro services
- High-ticket Qualified leads
Your B2B buyer researches for 3 months before contacting you. Can they find you?
In B2B, the buyer researches extensively before contacting a supplier. They read technical content, compare specifications, look for similar use cases, evaluate reputation. If you don't appear in that research phase, you don't make their shortlist. And when they finally contact, they've already internally decided between 2-3 options. Ranking top 10 for technical searches specific to your sector is like getting a recommendation from a trusted peer.
What you get with well-executed B2B SEO
- Leads with long process
- Recognized technical authority
- Sustainable qualified pipeline
What we cover in B2B SEO
We cover the 6 areas that make the difference in SEO for B2B companies. Scope adjusts to sector, segment and the level of technical specialization of the business.
Technical keyword research
B2B keywords have low volume but extremely high intent. 'M8 stainless steel A2 bolts' has few monthly searches but each one is a qualified technical buyer. We work sector-specific technical long-tail.
Recognizable expert content
The B2B buyer recognizes when content is made by someone who knows the sector versus generic content. We work with writers who have real experience in the specific sector, or coordinate with your internal team so content has real authority.
Case studies and research strategy
In B2B, case studies are the most effective asset. Proprietary sector data, comparative studies, benchmarks. Content that other sector sites link to naturally.
Optimization for long funnels
Content for each funnel phase: awareness (sector problems), consideration (comparisons and options), decision (case studies and specifications). Each piece with its specific role in the customer journey.
B2B-specific schema
Organization, Product (for industrial catalog), Service, FAQPage, Event (if there are fairs or webinars). Structured data that helps Google and LLMs understand the specific B2B offer.
LLM ranking for B2B sector
B2B decision-makers are starting to consult ChatGPT and Perplexity before Google in research phases. Being cited in generative answers of your sector is an early competitive advantage. We integrate GEO from the start.
How we work B2B SEO on a project
B2B SEO requires patience and method. Results take longer than in ecommerce or consumer, but the impact on pipeline is enormous when it arrives.
- 01
Sector and buyer persona analysis
Mapping of the decision-making unit and specific funnel.
- 02
Technical and editorial strategy
Keywords, content and authority specific to the sector.
- 03
Execution coordinated with experts
Production with real technical criteria of the sector.
- 04
Measurement of pipeline impact
KPIs for lead quality, not just traffic volume.
Success stories that speak for themselves
The numbers speak for themselves
- +25 years Since 2000
- +500 Completed projects
- 4.6/5 Rating (35 reviews)
- 95% Client retention
- +30 In-house team
Frequently asked questions about this solution
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It works especially well. Niche B2B sectors have low competition for their specific keywords. Ranking top 10 for 50 very specific technical keywords you can capture 80% of the qualified traffic of the sector. In generalist B2B with massive keywords it's much harder. Niche = opportunity.
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B2B has longer cycles: 6-9 months for first organic leads. 12-18 months for sustainable volume. 18-36 months to be the organic leader of a niche. Timeframes are longer than B2C but value per lead is also much higher. A single enterprise client captured by SEO can be worth €50,000-500,000 per year.
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It's probably perfect. Technical sectors (industry, chemistry, engineering, enterprise technology) have little competition in editorial content because it requires specialized criteria that generalist agencies don't have. We work with writers with real sector experience or coordinate with your internal technical team so content has real authority.
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From €1,500-2,500/month depending on scope and sector. Very specific sectors require less content volume but more technical depth per piece. Broader sectors require more volume. In any case, B2B SEO is investment with measurable ROI: each qualified lead captured organically is a lead you didn't pay to Google Ads or LinkedIn Ads.
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It's gold. Many B2B companies have white papers, technical presentations, internal sector studies that aren't published. Transforming that content into SEO assets is one of the levers with the best ROI/effort ratio out there. We help audit your existing content and convert it into organic assets.
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They work for different things. LinkedIn is excellent for branding, thought leadership content and active social selling. SEO is excellent for passive capture of decision-makers in research phase. The optimal strategy combines both: SEO captures the decision-maker researching, LinkedIn nurtures the relationship and positions your sales team. They don't compete, they complement each other.
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Yes. In sectors with important fairs (industry, B2B tech, retail), SEO around events generates peaks of highly qualified traffic. Preview content ('what to see at [fair]'), coverage during the event and post-event analysis are specific levers that work very well.
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By leads, no doubt. Traffic in B2B can be misleading: a lot of irrelevant traffic adds nothing. What matters is the volume of qualified leads, the conversion rate of those leads to opportunities, and the impact on final pipeline. Specific B2B reporting, not a generic SEO dashboard.
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