Impacktum, influencer marketing
When a client asks us to work with creators, microinfluencers, UGC or brand ambassadors, we don't do it at SEOCOM. We hand it over to Impacktum, our sister agency. Same parent company, same Barcelona office. The difference is the focus: SEOCOM does only SEO and GEO. Impacktum does only influencer marketing.
Why influencer marketing is a separate agency
SEO and influencer marketing share almost nothing in common. SEO works with search engines, search intent and domain authority. Influencer marketing works with creators, audiences and social platforms. The processes differ, the timelines differ, and the people who excel at each tend to differ too.
That is why Impacktum is its own brand. When a client needs SEO and influencers at the same time, both brands coordinate, but each one leads in its own discipline.
If you landed here looking for influencers (TikTok, Instagram, YouTube, UGC, ambassadors), what you need is at Impacktum.
What Impacktum does
- Microinfluencers Real connections in specific niches. Smaller audiences but with high accumulated trust and better conversion ratios.
- Macroinfluencers Wide reach to impact hundreds of thousands or millions of people. Useful when the goal is brand awareness.
- UGC (User Generated Content) Creators who produce natural, custom content. Aligned with the brand's tone and avoiding the feeling of advertising.
- Brand ambassadors Long-term relationships with creators who identify with the brand and represent it on a recurring basis. Builds authority.
Also: Contests and giveaways · Platforms: TikTok, Instagram, YouTube, Twitch · Strategy, affiliates, whitelisting and analytics
How it works when a client uses both brands
In B2C clients it's common to combine SEO and influencers in the same strategy. When that's the case, both brands run in parallel and share data: which creators have generated more brand traffic in organic, which keywords are climbing thanks to social mentions, which creator content is being used as a resource on SEO pages, which pieces work best when they go viral.
The client can be billed through the group or sign two separate contracts, whichever they prefer. The operational coordination is the same.
What SEOCOM does with influencer marketing
No campaign management with creators. What we do work on at SEOCOM is the SEO side of brand mentions: how to show up better when an influencer recommends the brand, how to capture branded traffic generated on social and route it to converting pages, and how to use creator content as SEO assets on the client's website.
For everything else, Impacktum.
Track record
Impacktum's numbers as of today. They are updated as campaigns progress.
- +1,600 Influencers in network
- +100 Campaigns delivered
- +€200,000 Paid to creators