SEMStudio.Agency, paid media

A few years ago the group decided not to be another 360 agency. The reasoning is simple. SEO and paid are less similar than they look. The platforms differ, the timelines differ, the metrics differ, and the people who excel at each tend to differ too. Mixing both disciplines in a single team usually means one of the two ends up done badly.

So we split. SEOCOM does SEO and GEO with focus. SEMStudio does paid with focus. When a client needs both, the two brands coordinate, but each one leads in its own discipline.

If you landed here looking for paid (Google Ads, Meta, LinkedIn, Amazon, programmatic), what you need is at SEMStudio.

In mid-market clients it's common to need SEO and paid at the same time. When that's the case, both brands run in parallel and share data: which keywords paid is targeting so SEO doesn't compete unnecessarily, which SEO pages convert so paid uses them as landing, which campaigns are worth backing with organic content.

The client can be billed through the group or sign two separate contracts. The operational coordination is the same either way.

No campaign management. The only paid-related work we keep at SEOCOM is the analytics side: how paid is affecting organic performance, how much branded traffic is being cannibalised across channels, whether attribution is fairly measuring each channel's contribution. That sits inside our analytics applied to SEO service.

For running the campaigns, SEMStudio.

SEMStudio is a Google Partner. We are in the process of obtaining the rest of the industry's certifications: Meta Business Partner, LinkedIn Marketing Partner and Amazon Advertising Partner Network. They will be updated below as they are formalised.