Real SEO results for the RACE news portal
- +6 years Working together
- 148K Ranked keywords
- Renewed Every year since contract one
RACE. Real Automóvil Club de España.
RACE is one of the most recognized entities in Spain in the automotive and mobility sector. It offers roadside assistance, insurance, driver training, and produces specialized content on cars, safety and urban mobility.
Its digital news portal is a reference in the sector, with continuous editorial production and thousands of articles on market trends, safety advice, model releases and mobility analysis.
Consolidate editorial authority in a highly competitive sector.
The specialized automotive digital media market is dominated by historic portals and generalist outlets with motor sections. RACE needed to consolidate its positioning as an authoritative source in specialized searches, maintain organic traffic volume against aggressive competitors, and make sure every new editorial piece contributed to the portal's growth rather than being isolated.
Continuous editorial strategy with a solid technical base.
Over 6 years of continuous collaboration working all SEO levers on a specialized digital media project.
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Continuous SEO consultancy
Editorial strategy aligned with real search opportunities in automotive, mobility and road safety.
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Specialized SEO content
Detailed briefs and technical optimization on every editorial piece to maximize its ranking potential.
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Portal technical SEO
Continuous maintenance of the technical base: indexing, Core Web Vitals, schema, internal linking.
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Continuous competitor analysis
Monthly tracking of the evolution of the main competitors in the sector.
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Systematic content refresh
Periodic updates of older content with recovery potential.
Editorial authority consolidated in the sector.
- +6 years Of continuous collaboration
Client renews every year since the first contract.
- 148K Ranked keywords
Portal with visibility in thousands of sector queries.
- Editorial Continuous production
Steady publication of specialized optimized content.
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