+190% organic traffic after recovery from Panda and Penguin penalties
- +190% Organic traffic
- +413% Sistrix visibility index
- +309% Keywords in TOP 3
Gallina Blanca. A historic reference in Spanish food.
Gallina Blanca is a Spanish food company headquartered in Barcelona, owned by the Agrolimen group. Founded decades ago, it is one of the most recognized brands in the sector in Spain with presence across multiple product categories.
As a mass-market consumer brand, Gallina Blanca needs a strong digital presence in searches about recipes, food products, ingredients and branded gastronomic content.
Recover organic traffic after two Google penalties.
Gallina Blanca came to SEOCOM with a dramatic drop in organic traffic caused by two consecutive Google algorithmic penalties: Panda and Penguin. The project was a complete challenge. We had to improve the overall quality of the site to exit the penalties, and then surpass the pre-penalty numbers. Many competitors had gained traffic while Gallina Blanca lost positions.
Systematic recovery with technical audit, cleanup and new strategy.
We tackled both penalties with specific actions for each, combined with a new editorial strategy that consolidated subsequent growth.
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Complete initial SEO audit
In-depth diagnosis of the technical, content and domain authority state.
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Duplicate content cleanup
Systematic identification and resolution of duplicate content dragging the Panda penalty.
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Link profile optimization
Exhaustive backlink profile analysis, disavow of toxic links and post-Penguin recovery.
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New internal architecture
Redesign of the site's information architecture and internal linking.
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New content strategy
Editorial plan aligned with real search intent and well-built topic clusters.
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Internal link building coaching
Training for the internal team on sustainable link building best practices.
Full recovery and growth above pre-penalty levels.
- +190% Organic traffic
Increase after full recovery from the penalties.
- +413% Sistrix visibility index
Increase in the domain's organic visibility index.
- +214% Keywords in TOP 100
Total volume of keywords ranking in search results.
- +309% Keywords in TOP 3
Keywords ranking in Google's top 3 positions.
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