SEO Without Filters
Iván Ruiz's newsletter and podcast on SEO and GEO. No fluff, no filters.
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About the newsletter
Whenever something in SEO or GEO is worth sharing, I send it to whoever signed up. First-person analysis of an algorithm change, what we learned on a specific project, a technique that works, or a tool we have tested enough to have a view on. No repackaged list posts from elsewhere.
Cadence is whatever the topics dictate. Some weeks two sends, some months just one. If I do not have anything useful to share, I do not send filler.
What it is not: not a blog digest, not disguised advertising, not AI-generated content from a prompt. It is a direct email, written in first person, with an opinion. If it does not fit, the unsubscribe link is in every send.
About the podcast
A conversation on SEO and GEO with people who work on it every day. Episodes mix technical deep-dives on what the industry is talking about with interviews of professionals who have built something serious in this space.
Recurring topics: technical SEO, GEO and AI Overviews, anonymised real cases, mistakes made and lessons learned, the craft from the inside. Not a showcase format.
Latest episodes
The episode list will load once the podcast RSS feed is wired in. In the meantime you can listen to all published episodes on the platforms above.
About Iván Ruiz
CEO of SEOCOM with over 15 years of experience in strategic SEO. He leads projects for brands like RACE, FC Barcelona and Gallina Blanca. He hosts SEO Sin Filtros from day one.
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