We quantify the real value of the target company's SEO asset before closing.
A standard technical due diligence ignores between 15% and 40% of the real value of a digital business. That percentage lives in organic traffic: an intangible asset that can be protecting valuation or silently eroding it.
We evaluate it. We identify hidden risks, measure the real quality of traffic and project its evolution post-close. So you sign with the information you need.
Or reach out directly at [email protected].
Tech diligence evaluates infrastructure, code, scalability, architecture. Financial DD reviews books, margins, revenue recurrence. Legal DD uncovers hidden liabilities. SEO fills a gap no one else covers: the sustainability of the traffic that generates revenue.
A business generating two million with 60% organic traffic can have two opposite realities:
Both generate the same revenue today. The valuation should be radically different.
Without SEO-specific analysis within the due diligence, that difference doesn't appear in any report. The buyer discovers it six months later. Too late.
A company's organic traffic can look healthy in aggregate Analytics dashboards. But when opened by keyword depth, geography and search type, risk patterns usually emerge:
SEO infrastructure accumulates silent debt. Poorly executed migrations, broken redirects, indexation issues from architecture, Core Web Vitals in red, canonicals competing with hreflang. Each of those debts has a quantifiable remediation cost. And an opportunity cost if left unresolved.
In a typical transaction, SEO technical debt represents between 30,000 and 200,000 euros of required post-close investment just to maintain current traffic levels. That number should be in your offer letter.
When a fund acquires a business with a digital component, it is buying future revenue streams. The critical question is how many of those streams are defensible and how many depend on factors the buyer doesn't control.
Organic traffic, properly evaluated, is the asset with the best value-to-risk ratio within a digital business:
Our work is to translate the current state of organic traffic into a concrete valuation number. What it's worth today. What it could be worth in 12, 24 and 36 months with reasonable investment. What it could lose if not acted on.
That number enters the financial model. It stops being "a website that attracts visits" and becomes an asset line with quantified projection.
For transactions with tight timing. A 15-20 page executive report answering the critical questions from the investment committee:
No operational depth. Actionable conclusions to close or pass.
For deals where organic traffic is a material component of the investment thesis. Exhaustive analysis covering all dimensions of the SEO asset:
Our work follows a proprietary method across five phases. Each phase has specific deliverables and closed reviews. A financial advisor or external auditor can validate the process step by step.
We define the exact analysis perimeter. Which domains, subdomains, markets, platforms are in and which are out. We align with the deal team on the specific questions the report must answer. NDA signed if not already in place.
We access the necessary tools: Search Console, Analytics, SEO platforms (Ahrefs, Semrush, Sistrix as available), technical hosting access if applicable. We extract 36 months of historical data when available.
The analysis covers six dimensions: technical (indexation, architecture, performance, Core Web Vitals); content (topical coverage, quality, duplication, cannibalization); links (profile, quality, risk, historical growth); competition (relative positioning, share of voice, gap analysis); behavior (CTR, bounce rate, conversion by source); compliance (hreflang, schema, markup, regulations). Each dimension receives a 1-to-5 scoring with documented justification.
We translate the technical analysis into economic impact. We model three 36-month scenarios: no investment, minimum maintenance investment, optimal investment. Each scenario produces a projected organic traffic and revenue curve.
Final report preparation, associated financial model, action plan. Presentation session with the deal team. Availability for 30-day post-delivery follow-up for questions from the investment committee or the financial advisor.
The analysis is led by a senior consultant with at least 10 years of experience in technical SEO and competitive analysis, with knowledge of the M&A context and prior experience in digital asset evaluations.
The full team includes specialized profiles by dimension:
Every deliverable goes through cross-review before leaving the team. The client always has a single point of contact.
SEOCOM has been working with digital assets in demanding verticals for over fifteen years. Our portfolio includes clients in growth, consolidation and exit-preparation stages. That accumulated experience is what allows us to evaluate an SEO asset with the rigor a due diligence process requires.
You're evaluating the acquisition of a company with a significant digital component. Organic traffic is one of the revenue drivers. You need to know if it's sustainable, what risks it has and how much additional investment it will require post-close.
You're a buyer or seller in a transaction where SEO is material to valuation. An independent report strengthens your negotiating position. It enables price discussions backed by verifiable data.
You're structuring a deal and need a technical evaluation of the SEO asset to incorporate into the financial model. A specialized partner that speaks the language of your report.
You're a seller preparing for a transaction in the next 12-24 months. A pre-exit report identifies the points to remediate before opening the data room. Maximizing valuation requires reaching the buyer's due diligence without surprises.
Yes. Always. If you don't have your own template, we work with one we've used in previous processes.
Minimum: read-only access to Google Search Console and Google Analytics of the target domain. For the full report we also request CMS read access and, when relevant, hosting access to review technical infrastructure.
Yes. We do what's called blind or external analysis, without contact with the target company. Accuracy is lower, but it covers the main risks and is useful in pre-LOI phases.
Spanish and English. We deliver reports in whichever language the buyer prefers.
Price depends on scope, domain size, number of markets and timelines. The typical range goes from 4,000 euros for a simple Express report to 35,000 euros for a multi-domain Full report. We send a fixed quote after the initial brief.
Yes. We've worked alongside financial advisors, strategic consultancies and M&A boutiques. Coordination with other advisors is part of the standard process.
There's an immediate call with the deal team to communicate it. We don't wait for the final report. If a finding can materially alter the fit of the transaction, it's a priority you must know the same day.
We'll analyze your current situation and send you a prioritized report with the most profitable opportunities. 30 minutes, no commitment.
No commitment.