No-filter SEO. Articles straight from the SEOCOM team
Real projects since 2008 condensed into analysis, guides and honest learnings. No magic recipes, no generic content.
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Google newsGoogle I/O 2026: what changes for SEO
On May 19th Sundar Pichai redesigned search for the first time in more than 25 years. Honest breakdown of the 8 main changes and 7 concrete actions I would take this week if I were you.
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Technical SEORegEx for SEO: practical guide with GSC and GA4 (2026)
Learn how to use regular expressions in GSC and GA4: practical filters for URLs, queries, segmentation by page type and advanced SEO analysis.
- GEO and AI
What GEO is and why your brand has to appear in ChatGPT
88% of Spanish companies have no GEO strategy. Meanwhile, ChatGPT is recommending your competitors. This guide explains what GEO is, why it matters, and what to do today.
- Technical SEO
80% of SEO audits are useless. Here's the reason
150-page PDF. 1,247 unprioritized findings. Generic recommendations. Six months later nothing has been implemented. The problem isn't your team.
- Technical SEO
SEO migrations: 10 critical errors that destroy years of work in one night
Platform change on Friday. 60% traffic drop on Monday. These are the 10 errors we've seen most often ruin years of SEO work in a single night.
- Technical SEO
Core Web Vitals in 2026: INP has changed the rules
INP replaced FID as a critical Core Web Vital. 40% of sites that passed FID don't pass INP. This is what changes and how to fix it.
- Link building
How we DON'T do link building at SEOCOM (and why 80% of agencies will penalize you)
If another agency offers you link building at €30 per link, run. This is the complete list of what we DON'T do at SEOCOM and why.
- Local SEO
Multi-location local SEO: what changes when you have 50 Google Business Profiles
With 1 Google Business Profile everything is simple. With 50, structure, review management and NAP consistency become 80% of local SEO work.
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Content and editorialBrand storytelling: how to combine copywriting and narrative to build a brand that connects
You know the feeling: you publish, you write, you launch campaigns, but something is not landing. The message is there, the words are there, but they are not creating the thing you expected: connection.
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Content and editorialWhat is CAME analysis and how to turn your SWOT into a solid strategy for your business?
CAME analysis is a strategic tool that turns the diagnosis from a SWOT into concrete actions to improve a company's competitiveness.
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Technical SEOMeasurable SEO objectives: keys to evaluating your website's performance
One of the first questions to ask at the start of a project is: how do I measure success? Defining objectives is one of the first jobs.
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Technical SEOHow to Use Google Search Console with Screaming Frog to Audit and Improve Your Structured Data
In the previous article, we explained how to use Google Search Console (GSC) and Screaming Frog (SF) to perform a technical SEO audit. One part was willingly left aside:…
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