SEOCOM.Academy

An online course covering how to work SEO in the context of generative search engines: ChatGPT, Perplexity, Gemini, Google AI Overviews, Copilot. This is what's starting to be known as GEO (Generative Engine Optimization) and almost nowhere teaches it with criteria.

The programme will be aimed at digital marketing professionals, in-house SEO teams, agencies and consultants who want to learn how to position brands in the new search landscape. Programme details, format and price will be published before launch.

SEO is changing with the arrival of generative search engines. User intent is still the same, but the way to capture traffic is new. It's no longer enough to rank first on Google: brands have to appear in the answers AI models give too.

Many people talk about GEO and very few teach it with criteria. SEOCOM.Academy is built to fill that gap with serious training, based on what the SEOCOM team applies every day in real client projects.

The training is delivered by the SEOCOM team. The agency has more than 25 years working organic positioning for mid-market and enterprise clients, and has been applying GEO to its projects for the last two years. Iván Ruiz, CEO and strategic SEO consultant, is the voice of SEOCOM on the SEO Sin Filtros podcast and a regular author on the blog. Together with the rest of the team, he will lead the academic direction of the programme.

While the programme is being shaped, you can follow what we do on the SEO Sin Filtros podcast and on the SEOCOM blog. We publish almost everything we learn about SEO and GEO from real projects there.