SEO Dictionary

Real-time search feature built into ChatGPT. Combines OpenAI's model with live web queries. Emerging traffic source that in 2026 already competes with Bing in some niches.

Three metrics Google uses to measure real user experience (LCP, INP and CLS). A ranking signal that also conditions how Google weighs the rest of your technical SEO.

The quality framework Google's human raters use to judge whether a page deserves to rank. Not a direct ranking factor; a lens through which content is evaluated.

The discipline that adapts SEO to generative engines (ChatGPT, Claude, Perplexity, Gemini). The goal is no longer only to rank: it becomes to be cited in the answers LLMs generate.

Language model trained on massive amounts of text to generate natural-language answers. GPT, Claude, Gemini, Llama are the best-known names in 2026.

Proposed standard file at the domain root declaring to LLM crawlers which content is available, how it should be interpreted and which canonical version to prefer. The 'robots.txt' of the GEO ecosystem.

Natural-language instruction a user sends to an LLM. Matters in SEO because prompt shape determines how the LLM picks sources, which affects which brand gets cited.

Structured code (JSON-LD, usually) that adds semantic context to a page so Google and LLMs understand it better. Enables rich results in the SERP and makes the page easier to cite in generative answers.

The real reason someone types a query into Google. The piece that determines what kind of content should rank, and the diagnosis that explains why many well-written posts do not.

Algorithmic recognition that a domain is expert in a specific topic. Built through deep coverage, coherent internal linking and consistent external signals.