SEO Dictionary
SEO and GEO terms in our own voice. Every entry is a short definition, when it matters, a concrete example and links to official sources where relevant. No fluff, no Wikipedia lite.
5 terms
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Core Web Vitals
Three metrics Google uses to measure real user experience (LCP, INP and CLS). A ranking signal that also conditions how Google weighs the rest of your technical SEO.
Technical SEO Intermediate -
E-E-A-T
Experience, Expertise, Authoritativeness, TrustworthinessThe quality framework Google's human raters use to judge whether a page deserves to rank. Not a direct ranking factor; a lens through which content is evaluated.
Fundamentals Intermediate -
GEO
Generative Engine OptimizationThe discipline that adapts SEO to generative engines (ChatGPT, Claude, Perplexity, Gemini). The goal is no longer only to rank: it becomes to be cited in the answers LLMs generate.
GEO / AI Advanced -
Schema markup
Structured code (JSON-LD, usually) that adds semantic context to a page so Google and LLMs understand it better. Enables rich results in the SERP and makes the page easier to cite in generative answers.
Technical SEO Intermediate -
Search intent
The real reason someone types a query into Google. The piece that determines what kind of content should rank, and the diagnosis that explains why many well-written posts do not.
Content Basic
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