Top 3 on Google Play Store in fashion ecommerce with ASO strategy
- Top 3 Fashion apps on Google Play
- +78% Downloads increase
- +12% Positive reviews
Venca. 30+ years of history in fashion ecommerce.
Venca is a fashion ecommerce with over 30 years of history in the sector. A historic Spanish retail company, it combines an online catalog with a mobile app as a key channel for conversion and loyalty.
Within Venca's digital ecosystem, the mobile app on Google Play Store is a critical touchpoint with the end user and an acquisition channel that competes with major players in the sector.
Boost app downloads and visibility on Google Play Store.
Venca reached out to SEOCOM for a specific project focused on its mobile application and its ASO (App Store Optimization) within Google Play Store. New version launches weren't attracting new downloads. Every update rolled out without the push it needed. The challenge was twofold: improve the app's visibility in Google Play searches, and drive the maximum number of updates and downloads with each new rollout.
Full ASO optimization with rollout and messaging strategy.
We approached the project with complete ASO methodology, working the signals Google Play uses to rank apps.
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Deep Google Play Console research
Exhaustive study of how Google Play's ranking algorithm works and what the real levers are.
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New rollout setup
Strategic configuration of deployment and publishing of new versions to maximize the push of each launch.
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ASO keyword optimization
Keyword work based on CTR and performance in store searches.
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Personalized messaging and extensions
Adaptation of texts and descriptions based on promotions and seasonality.
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Rating and reviews strategy
Systematic management of ratings to improve the perceived quality indicator.
Top 3 in fashion ecommerce, surpassing major players.
- Top 3 Fashion apps Google Play
Better positioning than major players like Wallapop or Aliexpress.
- +78% Downloads increase
Significant growth after ASO optimization.
- +12% Positive reviews
Improvement in the percentage of positive user ratings.
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