Website migration without traffic loss + continuous editorial strategy
- Migration Without traffic loss
- Strategy Editorial delivered
- IT + SEO Continuous alignment
Grundig. Innovation and design in home appliances.
Grundig is a historic brand that combines innovation and design in its home appliances and consumer electronics range. Established presence in multiple European markets with focus on quality technical product.
As a consumer brand with technical product, Grundig needs strong digital presence connecting with end users in searches about specifications, comparisons and appliance buying decisions.
Change CMS without losing organic traffic.
At the end of 2023, Grundig needed to change its content management system. In parallel, it was running a continuous editorial strategy with SEOCOM that couldn't be interrupted. The challenge was twofold. First: handle the website migration without losing the organic traffic gained. Second: meet the planned content strategy and schedule throughout the entire migration and post-migration period.
Intense IT-SEO coordination + editorial continuity.
In website migration processes, proper communication between IT and SEO departments is decisive. That alignment was the project's success factor.
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Migration support
Full management of the CMS change process with SEOCOM as the technical guarantor of organic traffic.
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Optimal web architecture
Establishment of the correct architecture in the new CMS with SEO criteria from day one.
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Detailed redirect plan
Complete 301 redirect map from old URLs to new ones with exhaustive validation.
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Continuous content strategy
Fulfillment of the planned editorial calendar without interruptions during the migration.
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Technical error correction
Systematic resolution of technical errors detected on the site pre and post-migration.
Safe migration + editorial continuity delivered.
- No loss Of organic traffic
Migration completed maintaining the prior growth dynamic.
- 100% Editorial calendar met
Content strategy maintained without interruptions throughout the process.
- Alignment Continuous IT + SEO
Close coordination between departments as the success factor.
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