International expansion of industrial fasteners into the US market
- US market International expansion
- Top Positions in industrial keywords
- Strategy Technical SEO + content
CELO. International manufacturer of industrial fasteners.
CELO is a specialist manufacturer of fastening solutions for the industrial sector with international presence across multiple markets.
Within its brand ecosystem, celofixings.com is the website focused on the international market with specific focus on the United States. The industrial fasteners sector is technical and specialized, with buyers looking for concrete specifications and suppliers with demonstrable authority.
Rank celofixings.com in the US market.
CELO reached out to SEOCOM to boost the visibility and organic traffic of celofixings.com specifically in the US market. The challenge had two dimensions: on one side, complex technical SEO in a market different from Spain; on the other, positioning content and product in a country with established competitors and specific search rules. Many CELO products are searched through Google Images, so image optimization was a priority.
International technical audit + content + competitive link building.
We worked all the levers needed to correctly rank an international site in the US market.
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International technical SEO audit
Ensuring US audiences can access the site with all correct technical signals (hreflang, canonicals, server responses, speed).
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Mass image optimization
Many CELO products have significant search volume via Google Images. Systematic image SEO was one of the main tasks.
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Top-of-funnel content strategy
Content designed to capture users in the early stages of the industrial B2B buying funnel.
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SEO forecasting
Forecasting models to know how much the project could grow and set realistic goals.
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Internal linking between content and product
Strategic connection between editorial content and product pages to maximize conversions.
Visibility and organic traffic consolidated in the US market.
- US market Successful expansion
Solid ranking in US industrial searches.
- Google Images Prominent visibility
Significant traffic via product image search.
- International Scalable methodology
Replicable base for expansion to other markets.
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