Iván Ruiz
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Google newsHow long does Google take to index a change? The timings Gary Illyes showed
Google takes about 20 hours to discover a new URL and about 30 days to come back to one it already knows. These are the internal timings Gary Illyes showed, what each one means and what to do with them.
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GEO and AIHow to choose a GEO agency when almost nobody has a track record
Almost no GEO agency has years of history you can check. These are the questions that separate the one that knows how to measure from the one that only promises, and the answers that should worry you.
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GEO and AIHow to rank in ChatGPT: what works and what doesn't
ChatGPT stopped being a frozen database and now searches the web while it answers. That changes what you can work on to get recommended, and makes most of what was written about this in 2024 obsolete.
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Technical SEOCore Web Vitals Bible
Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May…
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Content and editorialWooCommerce with a large catalogue: what breaks as you grow
WooCommerce works well until it doesn't. And the telling part is that it doesn't break all at once: it degrades. The shop keeps selling, nobody sees an error, and yet organic traffic stalls while the catalogue keeps growing.
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Hiring SEOWhy B2B SEO doesn't work (and why it's almost never the SEO)
B2B SEO doesn't work, or so it seems when you measure it with an ecommerce yardstick. The real problem in B2B projects is almost never the SEO, it's attribution in long buying cycles.
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GEO and AIHow to check if your business shows up in ChatGPT (and what to do if it doesn't)
You can check today, for free and in ten minutes, whether your business shows up in ChatGPT, Gemini or Perplexity. This guide walks you through the method, what showing up really means, and what to do with what you find.
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Hiring SEOHow much does an SEO agency cost in Spain: real prices by project type
In Spain, an SEO audit starts around 2,500€, local SEO from 800€/month and monthly execution from 1,500€/month. The real prices of SEO by project type, and what makes a fee 800€ or 4,000€.
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Hiring SEOHow to choose an SEO agency: the questions to ask before you sign
In the pitch meeting every agency sounds the same. What tells them apart are the questions you ask and the answers: which ones should reassure you and which should worry you before you sign.
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Google newsGoogle I/O 2026: what changes for SEO
On May 19th Sundar Pichai redesigned search for the first time in more than 25 years. Honest breakdown of the 8 main changes and 7 concrete actions I would take this week if I were you.
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GEO and AIWhat GEO is and why your brand has to appear in ChatGPT
88% of Spanish companies have no GEO strategy. Meanwhile, ChatGPT is recommending your competitors. This guide explains what GEO is, why it matters, and what to do today.
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Content and editorialBrand storytelling: how to combine copywriting and narrative to build a brand that connects
You know the feeling: you publish, you write, you launch campaigns, but something is not landing. The message is there, the words are there, but they are not creating the thing you expected: connection.
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