Iván Ruiz
- GEO and AI
What GEO is and why your brand has to appear in ChatGPT
88% of Spanish companies have no GEO strategy. Meanwhile, ChatGPT is recommending your competitors. This guide explains what GEO is, why it matters, and what to do today.
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Content and editorialStrategic SEO tip: Optimizing conversions with Paid data
Some purists will always say that SEM (Search Engine Marketing) encompasses both SEO and Paid Search, but in the industry, SEM is considered as anything that involves paid search.…
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Content and editorialNew Google Core Update with new anti spam policy
Google announced on March 5th a core update aimed at cleaning up its search results.
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Content and editorialGartner predicts a 25% drop in Google searches by 2026 due to AI
Gartner forecasts a 25% drop in Google use by 2026 due to AI. What it means for SEO.
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Google newsGoogle Premier Partners 2024: ¿What is it?
What it means to be a Google Premier Partner. Requirements, advantages and recognition.
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Content and editorialA study warns about the impact of Google SGE on the travel sector
A recent study by Peak Ace, a German agency, has delved into the impact of the Google SGE search engine on the travel industry .
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Content and editorialGoogle buys access of Reddit. Are we going to see more content from Reddit in Google?
If yesterday we were discussing a study on Reddit content in Google search results, the news we bring today further complements the notion that Google is opening its search engine…
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Content and editorialGoogle launches new structured product data. Product variations
Product structured data, already one of the most comprehensive types of structured data, is set to receive new fields that we can leverage to better communicate information about…
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Content and editorialWhat is Flexbox and how to use it
Flexbox, or Flexible Box Layout, is a CSS layout model that provides an efficient way to distribute elements within a container and dynamically align them.
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Technical SEO¿How to extract URLs from a sitemap?
In this how to post, I’ll explain how to extract URLs from a sitemap, using several techniques:
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Link building6 Useful Ahrefs tips
Here we tell you 6 tricks to get the most out of the ahrefs tool, from finding content and link opportunities to easily detecting cannibalisation.
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Technical SEOCore Web Vitals Bible
Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May…
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