Iván Ruiz
CEO en SEOCOM
CEO de SEOCOM con más de 15 años de experiencia en SEO estratégico. Lidera proyectos para marcas como RACE, FC Barcelona y Gallina Blanca. Produce el podcast SEO Sin Filtros.
- GEO and AI
What GEO is and why your brand has to appear in ChatGPT
88% of Spanish companies have no GEO strategy. Meanwhile, ChatGPT is recommending your competitors. This guide explains what GEO is, why it matters, and what to do today.
Iván Ruiz · Apr 15, 2026
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Content and editorialStrategic SEO tip: Optimizing conversions with Paid data
Some purists will always say that SEM (Search Engine Marketing) encompasses both SEO and Paid Search, but in the industry, SEM is considered as anything that involves paid search.…
Iván Ruiz · Mar 8, 2024
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Content and editorialNew Google Core Update with new anti spam policy
Google announced on March 5th a core update aimed at cleaning up its search results.
Iván Ruiz · Mar 6, 2024
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Content and editorialGartner predicts a 25% drop in Google searches by 2026 due to AI
Gartner, a prestigious research and advisory firm, has recently forecasted a 25% decline in the use of search engines like Google by 2026, attributing this drop primarily to the…
Iván Ruiz · Mar 5, 2024
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Google newsGoogle Premier Partners 2024: ¿What is it?
Recently, at SEOCOM, we have once again become Google Premier Partners for 2024. What does this mean? How is it achieved? Does it offer advantages? Here we tell you all about this…
Iván Ruiz · Mar 5, 2024
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Content and editorialA study warns about the impact of Google SGE on the travel sector.
A recent study by Peak Ace, a German agency, has delved into the impact of the Google SGE search engine on the travel industry .
Iván Ruiz · Feb 27, 2024
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Content and editorialGoogle launches new structured product data. Product variations
Product structured data, already one of the most comprehensive types of structured data, is set to receive new fields that we can leverage to better communicate information about…
Iván Ruiz · Feb 22, 2024
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Content and editorialWhat is Flexbox and how to use it
Flexbox, or Flexible Box Layout, is a CSS layout model that provides an efficient way to distribute elements within a container and dynamically align them.
Iván Ruiz · Feb 8, 2024
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Technical SEO¿How to extract URLs from a sitemap?
In this how to post, I’ll explain how to extract URLs from a sitemap, using several techniques:
Iván Ruiz · Jan 13, 2023
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Link building6 Useful Ahrefs tips
Here we tell you 6 tricks to get the most out of the ahrefs tool, from finding content and link opportunities to easily detecting cannibalisation.
Iván Ruiz · Jun 15, 2021
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Technical SEOCore Web Vitals Bible
Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May…
Iván Ruiz · Jun 15, 2021
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Content and editorialValuable content for each stage of the Buyer's Journey
All users go through a decision making process before making any online purchase . We detect a need, we look for possible solutions, and we choose the one that inspires us the…
Iván Ruiz · Jun 15, 2021
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