Iván Ruiz
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Google newsGoogle I/O 2026: what changes for SEO
On May 19th Sundar Pichai redesigned search for the first time in more than 25 years. Honest breakdown of the 8 main changes and 7 concrete actions I would take this week if I were you.
- GEO and AI
What GEO is and why your brand has to appear in ChatGPT
88% of Spanish companies have no GEO strategy. Meanwhile, ChatGPT is recommending your competitors. This guide explains what GEO is, why it matters, and what to do today.
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Content and editorialBrand storytelling: how to combine copywriting and narrative to build a brand that connects
You know the feeling: you publish, you write, you launch campaigns, but something is not landing. The message is there, the words are there, but they are not creating the thing you expected: connection.
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Content and editorialWhat is CAME analysis and how to turn your SWOT into a solid strategy for your business?
CAME analysis is a strategic tool that turns the diagnosis from a SWOT into concrete actions to improve a company's competitiveness.
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Content and editorialStrategic SEO tip: Optimizing conversions with Paid data
Some purists will always say that SEM (Search Engine Marketing) encompasses both SEO and Paid Search, but in the industry, SEM is considered as anything that involves paid search.…
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Content and editorialNew Google Core Update with new anti spam policy
Google announced on March 5th a core update aimed at cleaning up its search results.
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Content and editorialGartner predicts a 25% drop in Google searches by 2026 due to AI
Gartner forecasts a 25% drop in Google use by 2026 due to AI. What it means for SEO.
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Google newsGoogle Premier Partners 2024: ¿What is it?
What it means to be a Google Premier Partner. Requirements, advantages and recognition.
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Content and editorialA study warns about the impact of Google SGE on the travel sector
A recent study by Peak Ace, a German agency, has delved into the impact of the Google SGE search engine on the travel industry .
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Content and editorialGoogle buys access of Reddit. Are we going to see more content from Reddit in Google?
If yesterday we were discussing a study on Reddit content in Google search results, the news we bring today further complements the notion that Google is opening its search engine…
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Content and editorialGoogle launches new structured product data. Product variations
Product structured data, already one of the most comprehensive types of structured data, is set to receive new fields that we can leverage to better communicate information about…
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Content and editorialWhat is Flexbox and how to use it
Flexbox, or Flexible Box Layout, is a CSS layout model that provides an efficient way to distribute elements within a container and dynamically align them.
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