Chiara Marani
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Content and editorialHow to Optimize Content for Voice Search in 2024
Voice search is changing how people query Siri, Alexa and Google Assistant. 6 tips to optimize content for voice queries with concrete examples.
- Google news
What is Google Discover and how to use it
In the dynamic digital environment, characterized by a constant and unceasing flow of data, the identification and access to pertinent and high caliber information emerges as a…
- Content and editorial
How to optimize your content for Search Generative Experience
How Search Generative Experience changes content creation and SEO. What SGE rewards, applications in marketing and concrete advantages for brands.
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Content and editorial¿What is snackable content?
What snackable content is and how it fits into social media, blog, email and multimedia. Formats that work and why it matters when user attention lasts seconds.
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Content and editorialMeme marketing: how to use it in your digital strategy
How to use memes in digital marketing without sounding forced. Connect with the audience, go viral and humanize your brand with real humor.
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