In a highly competitive environment with very low margins and very aggressive offers, Macnificos turned to SEOCOM to improve the results of its paid campaigns.
The aim of the Google Ads campaign was to increase revenue and ROAS by 20% YoY for the Black Friday campaign.
It required to restrucrure the account, in order to better suit the Black Friday’s characteristics.
- Campaigns restructuring, especially in Shopping and Search
- Bew campaigns creation such as Smart Shopping & Smart Display
- Keyword optimization – based on historical CTR and CPC data
- Exact information about promotions and their validity to customize messages and ad extensions
- Bidding adjustment strategy
- Omnichannel strategy. Display remarketing to strengthen brand presence and trigger the purchase action for instance.
This campaign exceeded all expectations because with a 17% decrease in the money spent YoY, income increased by 72% and ROAS by 5600%.
We achieved these results thanks to a significant improvment in traffic quality, with a drop by 13% for the bounce rate and an increase by 74% for the conversion rate.