App Store Optimization

ASO is about improving applications’ visibility in the mobile market (Google Play and App Store) to increase its installations. With a strategy adapted to each App, we make it easier for users to find and download them, thus improving their conversion rate.

How we do it?

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Market analysis:

We study the sector and detect the main ASO competitors. We analyze App’s positive points as well as weaknesses, to identify opportunities.


Technical analysis:

We review the on and off-metadata factors to identify the possible App problems, as well as to propose optimal solutions and optimizations.


Strategy definition:

According to the results of both, the market and technical analysis, we establish a strategy and a schedule with the steps to follow and a to-do list to be performed.


Strategy implementation:

Execution phase in which, according to the schedule established in the strategy, all optimizations and opportunities detected will be implemented.