App Store Optimization
ASO is about improving applications’ visibility in the mobile market (Google Play and App Store) to increase its installations. With a strategy adapted to each App, we make it easier for users to find and download them, thus improving their conversion rate.
How do we do it?
We study the sector and detect the main ASO competitors. We analyze App’s positive points as well as weaknesses, to identify opportunities.
We review the on and off-metadata factors to identify the possible App problems, as well as to propose optimal solutions and optimizations.
According to the results of both, the market and technical analysis, we establish a strategy and a schedule with the steps to follow and a to-do list to be performed.
Execution phase in which, according to the schedule established in the strategy, all optimizations and opportunities detected will be implemented.