ASO
App Store Optimization
ASO is about improving applications’ visibility in the mobile market (Google Play and App Store) to increase its installations. With a strategy adapted to each App, we make it easier for users to find and download them, thus improving their conversion rate.
How we do it?
Market analysis:
We study the sector and detect the main ASO competitors. We analyze App’s positive points as well as weaknesses, to identify opportunities.
Technical analysis:
We review the on and off-metadata factors to identify the possible App problems, as well as to propose optimal solutions and optimizations.
Strategy definition:
According to the results of both, the market and technical analysis, we establish a strategy and a schedule with the steps to follow and a to-do list to be performed.
Strategy implementation:
Execution phase in which, according to the schedule established in the strategy, all optimizations and opportunities detected will be implemented.