Content

Content Marketing

Optimized content is the integrated text on a web page that finds answers to questions or information required by the user. Its main goal consists in capturing quality organic traffic. In addition, it also helps to create brand presence and increase the site’s visibility. 

How do we do it?

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01.

Target definition:

Our content’s target audience should be determined beforehand.

02.

Establish goals:

They should be measurable and achievable.

03.

Keyword Research:

It’s an indispensable action to learn how users search on Google and to develop a SEO strategy based on the most appropriate keywords.

04.

SERP and competition analysis:

To find out what kind of content the competitors are generating and the main pages that appear on Google’s first positions.

05.

Editorial calendar preparation:

We find the appropriate keywords in line with the strategy. We choose topics by analyzing trends and prioritizing our target’s interests. Finally, we study the keywords’ seasonality and, according to the results, we establish guidelines and an optimum publication date.

06.

Content writing

07.

Content SEO review

08.

Publication and indexation

09.

Reporting:

We prepare reports and measure results to evaluate the strategy.

BCN
Calle Sancho de Ávila 52, 4º 2º
08018, Barcelona - Tel. 933 686 411
MAD
Calle Ribera de Loira 46, Edificio 2 Bajos
28042, Madrid - Tel. 910 052 175