Content Marketing
Optimized content is the integrated text on a web page that finds answers to questions or information required by the user. Its main goal consists in capturing quality organic traffic. In addition, it also helps to create brand presence and increase the site’s visibility.
How do we do it?
Target definition
Our content’s target audience should be determined beforehand.
Establish goals
They should be measurable and achievable.
Keyword Research
It’s an indispensable action to learn how users search on Google and to develop a SEO strategy based on the most appropriate keywords.
SERP and competition analysis
To find out what kind of content the competitors are generating and the main pages that appear on Google’s first positions.
Editorial calendar preparation
We find the appropriate keywords in line with the strategy. We choose topics by analyzing trends and prioritizing our target’s interests. Finally, we study the keywords’ seasonality and, according to the results, we establish guidelines and an optimum publication date.
Content writing
Content SEO review
Publication and indexation
Reporting
We prepare reports and measure results to evaluate the strategy.