Optimized content is the integrated text on a web page that finds answers to questions or information required by the user. Its main goal consists in capturing quality organic traffic. In addition, it also helps to create brand presence and increase the site’s visibility.
How do we do it?
Our content’s target audience should be determined beforehand.
They should be measurable and achievable.
It’s an indispensable action to learn how users search on Google and to develop a SEO strategy based on the most appropriate keywords.
SERP and competition analysis:
To find out what kind of content the competitors are generating and the main pages that appear on Google’s first positions.
Editorial calendar preparation:
We find the appropriate keywords in line with the strategy. We choose topics by analyzing trends and prioritizing our target’s interests. Finally, we study the keywords’ seasonality and, according to the results, we establish guidelines and an optimum publication date.
Content SEO review
Publication and indexation
We prepare reports and measure results to evaluate the strategy.