Why is AMP necessary?
AMP technology’s main objective is to improve loading speed for mobile users, especially for websites with legacy technologies. If your SEO strategy relies on a lot of content such as news, it is crucial to implement AMP (even though other kind of content may benefit from AMP as well). With AMP implemented, you can achieve a great organic traffic increase for your website, given that Google promotes websites using this technology on mobile search results. At SEOCOM, we have in-depth experience on how to use this technology within a SEO strategy. Contact us and improve your organic results for mobile users.