Comment marketing: How to do it right

Do you usually comment on social media posts? If not, you might want to reconsider. Comment marketing shows that it’s a great way to make your brand visible and reach users. Want to give it a try? We’ll show you all the keys to a successful comment marketing strategy.

What is comment marketing?

It’s no secret that social media is saturated with content. Every brand tries to post as frequently as possible, making it truly difficult to stand out. However, another curious phenomenon is that comments have gained much more importance online. More and more people check this section to see what others have commented. Sometimes, the comments even become the main focus. This is partly because there are very original comments that can make you smile or provide some very interesting information. But it’s also because influencers and many brands have already detected their potential. If you look at some of the most popular posts, the comments have thousands of likes and responses. This happens on networks like LinkedIn, Instagram, Twitter, Facebook, and any forum or blog. But as on other occasions, it’s not worth commenting just anything. It must respond to a thought-out strategy that matches your brand’s image. Below are some tips for your comment marketing strategy.

Tips for a successful comment marketing strategy

When commenting on a post on any social network or blog on behalf of your brand, you must never forget that you are managing its image and perception. Like any other type of communication, it must respond to a careful and premeditated strategy. Otherwise, you could end up damaging your brand’s image. But if done properly, this tactic can help you build relationships, increase your brand’s visibility, and direct qualified traffic to your website. Here are some keys to effective comment marketing:

1. Choose the right platforms: Research and select websites, blogs, and forums that are relevant to your market niche. Consider spaces where your target audience gathers and actively participates.

2. Add value: Your comments should be informative, useful, and add value to the conversation. Avoid generic comments like «Great post» or «How interesting» as they don’t contribute anything to the discussion.

3. Be respectful and professional: Maintain a professional and respectful tone in your comments, even if you disagree with other users. Remember, you’re representing your brand.

4. Interact genuinely: Show genuine interest in the discussions and what others have to say. Answer questions, offer solutions, and engage in the conversation meaningfully.

5. Avoid spam: Do not use comment marketing solely to promote your products or services. While you can mention your brand or website when relevant and adds to the context of the conversation, make sure your comments are primarily informative and helpful.

6. Work on your profile details: Having a well-maintained feed and an attractive profile is the way to convert the interest your comments may generate into results. Make sure the link to your website is visible and clear.

7. Measure your results: Track the results of your comment marketing strategy. Pay attention to traffic coming from the links you share in your comments and see if there’s an increase in interaction with your brand.

8. Consistency: For comment marketing to be effective, you need to be consistent. Regularly dedicate time to read and comment on sites relevant to your industry. It’s ultimately a task that requires time and effort.

9. Learn from the community: Take the opportunity to learn from others. Comments and discussions can provide valuable insights into the needs and concerns of your target audience. You can also see how the best perform comment marketing.

10. Find your voice: To truly differentiate yourself, you must be able to create a unique style. This depends a lot on your brand and what you want to convey, but it undoubtedly requires detailed work on your branding and buyer persona.