Why is the Local SEO necessary?
There is a mistaken belief that SEO is useless for physical shops, however, it does impact positively. Local SEO improves shops’ visibility and helps people find them. When a user searches locally, for example: “dental clinic Barcelona”, chances are that the clinics that appear best placed will be the ones the user will visit during the following days. Also, Google considers that some searches are local although the city hasn’t been included in the search. We can conclude that Local SEO is complementary to SEO and plays an important role to improve visibility and make people aware about a shop.