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SEO for the insurance sector. How to rank first for “Home insurance” in Google.

Welcome to the fight of the century, a battle for the top positions in one of the most competitive search terms in Google searches in Spain. In the insurance sector, in addition to competing against companies with gigantic brand marketing campaigns and comparison websites, we are competing against the search engine itself and its constant […]

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How to choose an SEO agency 🔎

Today we will comment some doubts about why hire an SEO agency, what are its particularities and above all how to choose a good SEO agency. What is an SEO agency? An SEO agency is a company specialized in getting its clients to appear in the first Google search results through the searches they perform. […]

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What is a Lead Magnet and what is it for?

At SEOCOM we like to start at the beginning, so I will start by giving a definition of Lead Magnet that I think is quite accurate and to the point: “A Lead Magnet is a free and quality content that you offer, in exchange for the personal data of the person who has visited your […]

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Core Web Vitals Bible

Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May 2021, thus affecting the positioning of the websites. In the following article, we will find out what Core Web Vitals are, how they affect positioning, […]

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6 Useful Ahrefs tips

Here we tell you 6 tricks to get the most out of the ahrefs tool, from finding content and link opportunities to easily detecting cannibalisation. Today we are going to tell you some useful tips for Ahrefs for those of you who are not very familiar with the tool or are just starting to use […]

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Google web stories. The post is dead, long live the post!

When it comes to coming up with content strategies for your website, the first thought that probably pops into your head is: “ok, let’s blog!”. This was all well and good in 2009, in 2010, 2011… But it’s no longer good enough. Google’s moves in recent years, such as the push for AMP to improve […]

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SEO y AMP. FAQs

Let’s go with a round of questions and answers that we all ask ourselves, especially now that the Core Update in May is so close. If you liked mobilegeddon in 2016, you’re going to love the 4 horsemen of the AMPocalypse in 2021. My prediction is that since most of the sites that are struggling […]

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¿How to extract URLs from a sitemap?

In this how-to post, I’ll explain how to extract URLs from a sitemap, using several techniques: Google Sheets with the IMPORT XML formula Screaming Frog  Python  External service Extract URLs from a sitemap with Google Sheets One of the main advantages of retrieving URLs directly in Google Sheets is the possibility offered to populate them […]

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