Estrategia de Contenidos, SEO

What is Google Discover and how to use it

In the dynamic digital environment, characterized by a constant and unceasing flow of data, the identification and access to pertinent and high-caliber information emerges as a critical necessity. This is where platforms like Google Discover position themselves as very powerful tools. But what is Google Discover, and how can its use be maximized to enrich our digital marketing strategy? In this article, we delve into these questions, providing a detailed guide to understanding and making the most of this functionality.

What is Google Discover?

Google Discover is not just another feature of Google; it’s a revolution in how we access content on the web. Unlike traditional Google search, where you start with a query, Discover reverses the dynamic: it’s the platform that suggests content to you based on a deep analysis of your digital preferences. How is this done? It uses advanced algorithms that interpret your search history, interaction with applications, and even your location, to present you with a personalized feed of news, articles, blogs, and videos.

This personalization is achieved through a complex machine learning system that, when fed with your interactions, becomes smarter with each use, refining content suggestions to make them increasingly accurate. It’s like having a digital assistant that knows your tastes and offers you content that you’ll likely find interesting or useful, without you having to explicitly ask for it. This proactive approach to content delivery makes Google Discover a crucial tool for those who want to stay up-to-date with their interests without having to dive into the vastness of the web.

How to use Google Discover

To make the most of Google Discover and transform your digital experience, it’s crucial to understand how to interact effectively with this tool:

Make sure you have a Google account

Starting your journey with Google Discover begins with a simple step: creating a Google account. Consider this account as your digital passport for navigating the expansive Google ecosystem, where your preferences and activities are harmoniously synchronized across various services and devices. If you’re not yet in the system, don’t worry; signing up is quick, easy, and completely free.

Activate Google Discover

To activate Google Discover and dive into a personalized content feed that reflects your interests, follow these steps:

In mobile devices:

  1. Open Google´s app. If you don´t have it yet, download it from your app store.
  2. Sign in with your Google account if you haven’t done so already.
  3. Tap on your profile picture or account icon in the top right corner.
  4. Select “Settings” from the dropdown menu.
  5. Look for the “General” option.
  6. Within “General,” find and activate the “Discover” or “Show on Home Page” option, depending on your app version.

In the web:

  1. Visit while logged to your Google account.
  2. Click “Settings” in the lower right corner of the page.
  3. Select “Search Settings” from the menu.
  4. Scroll down to the “Discover” section or similar, depending on your region and settings.
  5. Check the option to activate Discover.

Now you will have activated Google Discover!

Personalize your content following your interests

To effectively personalize Google Discover and ensure that content aligns with your interests, keep these tips in mind:

  • Interests and topics: In Discover settings, add or remove topics of interest to fine-tune the type of content you see.
  • Content feedback: Use the three dots on each content card to indicate whether you want to see more or less similar content.
  • Follow sources: If you like a source, follow them directly from their card to receive more content from them.
  • Review your activity: In your Google Account settings, adjust your Web and App Activity to influence Discover recommendations.
  • Location settings: Verify that your location is correct in your Google account to get geographically relevant content.

Using these options frequently will make Google Discover get to know you better, tailoring its suggestions more and more to what you really like.

Adjust the frequency

Not all interests weigh equally, and Google Discover understands this. The platform allows you to adjust how often you want to see content on certain topics, giving you control over the prominence of various interests in your feed. This fine-tuning ability ensures that your Discover feed is not only relevant, but also diverse to the extent you want.

How to remove Google Discover?

Flexibility is key with Google Discover, and that includes the option to take a step back. If you decide that Discover doesn’t align with your needs or you simply prefer a more traditional online experience, you can turn off this feature at any time. Doing so will return you to the default search and browsing settings.

How to take full advantage of Google Discover?

Google Discover provides content creators and brands with a privileged way to connect with their audience in a personal and direct way, marking a new paradigm in digital interaction. By mastering the ins and outs of this platform and employing effective optimization tactics, you unlock unprecedented opportunities to increase online engagement and visibility.

At SEOCOM, we deeply value the need to stay on top of the latest digital trends and offer our expertise to maximize the performance of innovative tools. Contact us!