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Google Ad Grants: Free advertising for NGOs and museums

Of all the products and services offered by Google, probably the one of donating (albeit with some conditions) 10,000 USD per month to NGOs to advertise on the search engine is, paradoxically, one of the most unknown.It seems unbelievable, but it is true. And now you know what it’s called: Google Ad Grants! Below we […]


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Core Web Vitals Bible

Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May 2021, thus affecting the positioning of the websites. In the following article, we will find out what Core Web Vitals are, how they affect positioning, […]



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6 Useful Ahrefs tips

Here we tell you 6 tricks to get the most out of the ahrefs tool, from finding content and link opportunities to easily detecting cannibalisation. Today we are going to tell you some useful tips for Ahrefs for those of you who are not very familiar with the tool or are just starting to use […]

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Google web stories. The post is dead, long live the post!

When it comes to coming up with content strategies for your website, the first thought that probably pops into your head is: “ok, let’s blog!”. This was all well and good in 2009, in 2010, 2011… But it’s no longer good enough. Google’s moves in recent years, such as the push for AMP to improve […]

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SEO y AMP. FAQs

Let’s go with a round of questions and answers that we all ask ourselves, especially now that the Core Update in May is so close. If you liked mobilegeddon in 2016, you’re going to love the 4 horsemen of the AMPocalypse in 2021. My prediction is that since most of the sites that are struggling […]

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¿How to extract URLs from a sitemap?

In this how-to post, I’ll explain how to extract URLs from a sitemap, using several techniques: Google Sheets with the IMPORT XML formula Screaming Frog  Python  External service ¿Qué me voy a encontrar en este artículo?1 Extract URLs from a sitemap with Google Sheets 2 Extract URLs from a sitemap with Screaming Frog 3 Extract […]

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¿How to detect out of stock products in an e-commerce?

Product inventory management is one of the most complex facets of an E-commerce. We must have an efficient process to detect out of stock products which may lead to lost sales and impact our revenue. Indeed, product pages are usually generating the majority of incoming traffic for E-commerce. Moreover, it’s often relevant traffic, in the […]

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