Gallina Blanca
Back in 2014, Gallina Blanca’s marketing team turned to SEOCOM after an impressive organic traffic drop (-65%) caused by two penalties: one from Panda and another from Penguin.
Objectives
The project itself was a challenge, since the objective was twofold: first, we had to
get the project out of both penalties. On the other, we had to overcome traffic levels pre-penalty because,
according to the benchmark which took place at the beginning of the project, a large number of competitors
captured more organic traffic Gallina Blanca.
get the project out of both penalties. On the other, we had to overcome traffic levels pre-penalty because,
according to the benchmark which took place at the beginning of the project, a large number of competitors
captured more organic traffic Gallina Blanca.
Approach
- Website audit & analysis
- Duplicate content purning
- Backlink profile cleaning
- Iinternal architecture optimization
- Updated content strategy
- Linkbuilding training for the communication department.
Results
2017 VS 2016
| +190 % | +413 % | +214 % | +309 % | +203 % | +80 % |
|---|---|---|---|---|---|
| ORGANIC TRAFFIC GOOGLE ANALYTICS | VISIBILITY INDEX SISTRIX | NUMBER OF KEYWORDS IN TOP 100 SISTRIX | NUMBER OF KEYWORDS IN TOP 10 SISTRIX | IMPRESSIONS SEARCH CONSOLE | CTR SEARCH CONSOLE |
On the other hand, according to the Sistrix’s IndexWatch, gallinablanca.es was the project with the highest growth
in Spain in 2017.
in Spain in 2017.