Gallina Blanca is a spanish food company based in Barcelona currently owned by the holding group Agrolimen.
A few years ago they reached out to SEOCOM because a huge drop in organic traffic. The reason: Two Google algorithm penalties, Panda and Penguin.
The company had good visibility numbers and the drop was dramatic.
Objectives
The whole project was a challenge itself. Two were the main goals: Firstly we had to improve the website main quality to move away from the penalties. Then we had to improve pre-penalties numbers. Many competitors were getting more traffic than Gallina Blanca.
+0%
Increase in organic traffic
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Sistrix Visibility Index
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TOP 3 Keywords
Focus
SEO Audit.
Duplicated content clean-up.
Backlink profile optimization.
New internal architecture.
New content strategy.
Internal coaching about Link Building best practices.