Gallina Blanca

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Back in 2014, Gallina Blanca’s marketing team turned to SEOCOM after an impressive organic traffic drop (-65%) caused by two penalties: one from Panda and another from Penguin.

Objectives

Gallina Blanca
The project itself was a challenge, since the objective was twofold: first, we had to
get the project out of both penalties. On the other, we had to overcome traffic levels pre-penalty because,
according to the benchmark which took place at the beginning of the project, a large number of competitors
captured more organic traffic Gallina Blanca.

Approach

  • Website audit & analysis
  • Duplicate content purning
  • Backlink profile cleaning
  • Iinternal architecture optimization
  • Updated content strategy
  • Linkbuilding training for the communication department.
Gallina Blanca

Results

2017 VS 2016

+190 %+413 %+214 %+309 %+203 %+80 %
ORGANIC TRAFFIC
GOOGLE ANALYTICS
VISIBILITY INDEX SISTRIXNUMBER OF KEYWORDS IN TOP 100
SISTRIX
NUMBER OF KEYWORDS IN TOP 10
SISTRIX
IMPRESSIONS
SEARCH CONSOLE
CTR
SEARCH CONSOLE

SEO 2017
On the other hand, according to the Sistrix’s IndexWatch, gallinablanca.es was the project with the highest growth
in Spain in 2017.

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