Mediolanum Bank

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Banco Mediolanum trusted SEOCOM to work on its new corporate website, making the most of Google Analytics, as it previoulsy had a basic tracking implementation which prevented the company from gathering and analyze insightful data.

Using the tool in a much more advanced way supposed having a notable increase in the available data, which eventually led to a better decision-making.

OBJECTIVES

Mediolanum Bank
The main goal of the project was to deploy the web analytics tool Google Analytics, initially in its main web and then on its customers’ private area.

FOCUS

  • Using Google Tag Manager to deploy Google Analytics.
  • Current GA property audit.
  • Defining a separate measurement strategy based on customer needs for both the web and the private area.
  • Markup Implementation and deployment on both the public & private areas.
  • Configuring Google Analytics and Google Tag Manager tools for both environments.
  • Creating custom dashboards for different departments based on their data needs.

RESULTS

  • We managed to finalize the deployment and configuration process for the launch day of the new website.
  • We provided another business approach with the development of a proper measurement strategy.
  • Using advanced settings in Google Analytics custom dashboards helped the customer to improve its decision making process.

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