Mediolanum Bank

Banco Mediolanum trusted SEOCOM to work on its new corporate website, making the most of Google Analytics, as it previoulsy had a basic tracking implementation which prevented the company from gathering and analyze insightful data.

Using the tool in a much more advanced way supposed having a notable increase in the available data, which eventually led to a better decision-making.

OBJECTIVES

The main goal of the project was to deploy the web analytics tool Google Analytics, initially in its main web and then on its customers’ private area.

FOCUS

• Using Google Tag Manager to deploy Google Analytics.
• Current GA property audit.
• Defining a separate measurement strategy based on customer needs for both the web and the private area.
• Markup Implementation and deployment on both the public & private areas.
• Configuring Google Analytics and Google Tag Manager tools for both environments.
• Creating custom dashboards for different departments based on their data needs.

RESULTS

• We managed to finalize the deployment and configuration process for the launch day of the new website.
• We provided another business approach with the development of a proper measurement strategy.
• Using advanced settings in Google Analytics custom dashboards helped the customer to improve its decision making process.