Analysis of the measurement tools to check the quality of the data.
Why is the Technical Audit necessary?
The correct collection of web data is essential to be able to analyze aspects such as the conversion rate or the quality of the traffic that is being obtained. Considering this, it is important to have measurement tools, such as Google Analytics or Tag Manager, correctly configured.
Thanks to the audit, the optimizable aspects of the configuration of the measurement tools in use will be detected and changes will be recommended for the improvement of data collection, in addition to other tools that can complement those already implemented.