Macnificos
SEM Success Story
Macnificos is an ecommerce focused on Apple products. They sell apple products but also offer technical assistance in order to upgrade devices.
Inside an ultra-competitive market field with very short profit margins and hiper-agressive sales, they contact SEOCOM in order to help optimize their paid campaigns.
Objectives
The main goal was improve the revenue and ROAS in the Google Ads campaigns by a +20% comparing with previous season Black Friday.
A 180º change in the campaign setup was needed in order to adapt to the incoming Black Friday sale.
+0%
Revenue
+0%
ROAS
+0%
Conversion Rate
Focus
Shopping and Search campaign reboot.
Use of Smart Shopping and Smart Display
Keyword optimization according to CTR´s and CPC´s.
Custom messages and ad extensions according to promotions.
Bid strategy optimization
Multi-channel strategy. Use of display remarketing
Results
This campaign exceeded all the expectations. With an investment 17% lower than the previous year we achieved +72% revenue and +5600% ROAS
This campaign adjustments also had a positive impact on bounce rate and conversión rate.