Gartner has forecasted a 25% decline in the use of search engines like Google by 2026. The cause: the rise of artificial intelligence. AI chatbots like ChatGPT specifically.
ChatGPT and Perplexity as substitutes for Google: is it possible?
According to Gartner’s vice president, Alan Antin, generative AI tools are beginning to take over search engines. The shift will push companies to rethink their marketing strategies as generative AI becomes a new channel. Find the full report here.
The main takeaway from the report: quality and authenticity become central in content strategy. Both for companies and for the answers chatbots return.
Because the volume of content production is going to get massively cheaper in the following years thanks to AI.
As we covered in other posts on the SEOCOM blog, AI-generated spam is showing up on sites that matter for search engines like Reddit.
Standing out above the noise is going to take work.
The question: if Perplexity and similar end up solving consumer queries better than Google, what is the future of the biggest search engine?
A future where we do SEO for both the search engine and the chatbots
A bold statement, but the report points there.
A scenario where brands have to adapt strategy and content to new channels.
Watermarks and other mechanisms to assure authenticity of content can gain weight here. How will a chatbot differentiate two identical pieces of content?
These are questions we will have to answer in the near future.
Whether your SEO strategy targets a traditional search engine or a chatbot, EEAT signals — real authority — keep mattering.
