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Gartner, a prestigious research and advisory firm, has recently forecasted a 25% decline in the use of search engines like Google by 2026, attributing this drop primarily to the rise of artificial intelligence, specifically AI chatbots like ChatGPT
ChatGPT and Perplexity as substitutes for Google – is it possible?
According to Gartner’s Vice President, Alan Antin, generative AI tools are beginning to take over search engines. This shift will cause companies to reevaluate their marketing strategies as generative AI becomes a new channel. Find the full report here.
The main idea we can obtain from the report is that quality and autenticity will become key elements in content strategies. Both from companies and the answers given by Chatbots.
This is because, surely the volume of production of content will become way cheaper in the following years due to Artificial Inteligence.
As we have already seen in other posts from the SEOCOM blog, SPAM generated by Artificial Inteligence is seen in many webs as relevant for search engines as Reddit.
Definitely, it will become necessary to learn how to be heard with so much noise.
The question is: if platforms like Perplexity or similar end up being able to solve consumer queries better than Google, what will happen to the biggest search engine?
A future where we do SEO for both the search engine and chatbots.
This is a bold statement, but according to this report, it seems likely to be where we are headed at.
This is a scenary where we will most likely have to adapt our strategy and content to the news channels.
Here, for example watermarks and other mechanisms that ensure the authencity of content, can become very relevant. How will a chatbot diferentiate two identical contents?
All of these new questions seems like we will have to ask them in the near future.
Nevertheless, even if our SEO strategy is oriented towards a traditional search engine, or its focused on a new chatbot, EEAT will remain very necessary.
