SEO

Gartner, a prestigious research and advisory firm, has recently forecasted a 25% decline in the use of search engines like Google by 2026, attributing this drop primarily to the rise of artificial intelligence, specifically AI chatbots like ChatGPT ChatGPT and Perplexity as substitutes for Google – is it possible? According to Gartner’s Vice President, Alan […]

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PageRank, literally “page position,” comes from the name of Larry Page, who, along with Sergey Brin, laid the groundwork for what is now Google’s search and results ranking system. This name was coined by the two in 1998. Larry Page and Sergey Brin were part of the academic world where the number of citations a […]

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A recent study by Peak Ace, a German agency, has delved into the impact of the Google SGE search engine on the travel industry. The study is small, it’s true, having analyzed only 852 keywords related to the hotel sector, such as “hotel near me” or “cheap hotels in Panama City Beach.” However, it is […]

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This increasingly popular approach, adopted by brands and content creators alike, is a fundamental pillar in building a strong and engaging digital presence. In this article, we will delve into what this technique involves, how to effectively implement it in your digital strategy, and explore its undeniable advantages. To begin with, the term snackable content […]

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The Google Analytics 4 reports we introduce below can assist you in better visualizing the performance of your SEO strategies. First and foremost, eliminate unnecessary metrics and annoying scrolling. Before starting, I recommend applying the following: When you begin using GA4 reports to search for insights, get used to cleaning up the information displayed on […]

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Product structured data, already one of the most comprehensive types of structured data, is set to receive new fields that we can leverage to better communicate information about our products to Google. Structured data is fundamental for online businesses such as e-commerce. If you’re seeking information on how to do SEO for E-commerce, sooner or later […]

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Nowadays, we’re all looking for that spark that makes our digital strategies stand out and stick in our audience’s minds. This is where meme marketing comes into play, combining laughter and virality to give your brand the boost it needs. Keep reading and discover what meme marketing is, how you can integrate it into your […]

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Words play a crucial role in SEO, but their underlying meaning is equally important. Semantics delves into the meaning behind linguistic expressions, proving to be a critical aspect of online campaigns. Let’s dive deep into semantics and explore how you can leverage it through a semantic SEO strategy. Let’s take off! Semantics and SEO The […]

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Brighton SEO agenda was rich and full of enlightening talks. First time speakers were warmly welcomed as well as old acquaintances. While a blog article doesn´t make justice to all talks nor to the amazing speakers this article wants to contribute to the knowledge sharing process by selecting few key practical takeaways focusing on technical […]

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In this how-to post, I’ll explain how to extract URLs from a sitemap, using several techniques: Extract URLs from a sitemap with Google Sheets One of the main advantages of retrieving URLs directly in Google Sheets is the possibility offered to populate them with data from Google Analytics or Google Search Console in the same […]

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