How to create a succesful mailing campaign

If you’re taking your first steps in creating email campaigns from scratch, at SEOCOM we’re here to guide you through the process and help you understand the key elements involved in building a successful campaign.

Email Campaign: Getting Started

Firstly, it’s crucial to have three essential elements:

1. A database collected in accordance with the regulations of the European Union’s General Data Protection Regulation (GDPR).

2. A platform dedicated to cleaning the database, such as Emailable, Emailmarker, or NeverBounce.

3. An email sending platform, such as Brevo, Mailchimp, or Mailjet.

Once you have these three components in place, we can move on to the explanation.

Next Step: Clean Your Database

Let’s consider that you already have a database collected and ready to use for your campaigns. However, it’s essential to remember that you must thoroughly clean the database before proceeding. This will prevent the platform you choose for sending mailings from restricting or suspending your account. Therefore, your first step should be to hire a platform specialized in cleaning the database (DB) to remove non-existent email addresses, unsubscribed ones, or those with typographical errors.

Once you’ve cleaned your database, you can upload the clean list to the platform you’ll use to send the mailings. Additionally, we recommend transferring the invalid contacts identified during the DB cleaning to a «do not use» list in the sending platform to avoid accidentally importing them as active subscribers in the future.

Once you have this fundamental step ready, you can create your first email campaign. Keep in mind that the platform you choose to create these emails offers predefined templates to facilitate the process, so you don’t have to worry about where to start.

Key Tips to Ensure the Success of Your Email Campaigns

1. Well-Crafted Copywriting: A clear and compelling message is essential to capture the attention of your recipients.

2. Clear and Visible Call to Action (CTA): Include a clear and easy-to-see «call to action» (CTA) button. It should clearly indicate the action you want recipients to take, such as «Buy Now,» «Sign Up,» or «Learn More.»

3. High-Quality Images: If you use images in your campaign, make sure they are high-quality and relevant to your message. Images can be powerful in capturing attention and conveying information effectively.

4. Prioritize Important Information: Place the most relevant information at the beginning of the email, along with the visible CTA. This will help prevent users from having to scroll to find key information.

5. Analyze Campaign Data: After sending your emails, it’s crucial to analyze the data and metrics of your campaigns. This will allow you to understand the performance of your messages and make informed decisions to optimize future sends.

We hope these tips are helpful!

If you have any questions or want assistance in achieving success with your email campaigns, feel free to contact us!