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UGC creators: what are they and what differentiates them from influencers
A study conducted by Harris Interactive says that 90% of consumers make purchasing decisions based on other experiences and opinions. In today’s digital age, content creation has become a powerful form of expression and communication. Among the various types of creators that have emerged, UGC (User-Generated Content) creators are gaining more strength every year. In […]
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Comment marketing: How to do it right
Do you usually comment on social media posts? If not, you might want to reconsider. Comment marketing shows that it’s a great way to make your brand visible and reach users. Want to give it a try? We’ll show you all the keys to a successful comment marketing strategy. What is comment marketing? It’s no […]
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Strategic SEO tip: Optimizing conversions with Paid data
Some purists will always say that SEM (Search Engine Marketing) encompasses both SEO and Paid Search, but in the industry, SEM is considered as anything that involves paid search. Often, there are projects that work on SEO strategies and SEM strategies independently. From an SEO perspective, ignoring the data we’re getting from Paid would be […]
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