Search Engine Optimization experts

In the SEO audit process we analyze the current situation and explain what implementations must be carried out for your project to be successful. It is not a simple check list that any tool can offer you, but a complete audit focused on your business that allows your website to be prepared and optimized to achieve your goals.

The creation of the linkbuilding strategy is based on the needs and objectives of your project , managing to align business goals and results. All the actions are carried out from a strict process of analysis of the quality of portals. We identify related links to your website and we create content that adds value to the user, always pursuing two objectives: to improve the popularity of the domain and to improve the positioning of your website.

What works in one country does not necessarily work in another, and one page on your website may not attract all of its visitors globally. Our approach to International SEO focuses on improving the structure of your website and ensuring that it is optimized for search results in different countries. Having an international focus is essential to ensure that it reaches users around the world.

Content Marketing consists of creating and disseminating interesting content that influences the decision-making of the target audience and that position in search engines. The objective of this strategy is to convert, to achieve a solid and positioned brand image based on what the business wants to attract.

There is a mistaken belief that SEO does not work for physical businesses, however, it influences in a very positive way. Local SEO gives visibility to businesses and, consequently, to users finding them. When a user makes a localized search, for example: “digital marketing agency in Barcelona”, it is very likely that the agencies that appear better positioned are the ones that user visits the days after doing their search. In addition, Google considers some searches as local even though the user has not included the city in their search. To know much more, contact us.

It is the actions focused on electronic commerce. Here we can work with platforms such as Prestashop, Magento, Shopify, Woocommerce or even platforms such as IBM WebSphere Commerce or Oracle Commerce.

Many times we wonder why our website does not have all the visits we expected and the problem is the strategy we used at the beginning . We are not using keywords that our potential customers are searching for us. A study of keyword research before setting the SEO strategy to follow, can make the difference between the success or failure of a project. At SEOCOM we analyze how users in each country search based on the business of each project in order to define a structure and web content that meet expectations and thus climb in Google’s results lists.

There are situations in which for structural, technical or simply brand reasons, it is necessary to perform a web migration. After this process there are usually pages that are renamed, merged, created and deleted. It is therefore very important to plan a correct migration to avoid losses of authority and positioning that could make us lose everything we have gained until then in Google. At SEOCOM we work with a secure methodology before, during and after the migration process to guarantee a safe and efficient change to the website with which to continue climbing positions in the results lists.

One of the most important parts of SEO for large portals is the technical part. When we talk about Technical SEO, we refer to how we configure our website to help search engines read, interpret and index all the relevant pages of your portal. Information architecture, log analysis , rendering of the elements loaded by JavaScript or loading speed among others, are characteristics that we must analyze to carry out a correct technical analysis.

Sometimes, the use of bad practices on a website can end with a penalty from Google that can reduce the visibility of the project in search results. These Google penalties can be of two types: algorithmic or manual. Algorithmic penalties occur after updates or launches in the different Google algorithms. While the manuals, the strictest, are produced by the intervention of Google employees who consider that our site has violated any of the Google webmaster guidelines. That is why you have to be attentive to these types of problems, which are very common.

It is essential to work and optimally structure the site architecture to, in this way, optimize the tracking of all the pages by the search engines , to correctly rank the different sections and facilitate the understanding of all the information, both to Google and to the users. This is especially important on large sites with thousands or hundreds of thousands of URLs.