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Why do you need to work on your Local SEO?

There is a mistaken belief that SEO is not useful for physical businesses, however, it has a very positive influence. Local SEO gives visibility to businesses and, consequently, helps users find them.

When a user makes a localized search, for example: “dental clinic Barcelona”, it is very likely that the clinics that appear better positioned are those that the user visits in the days following their search. In addition, Google considers some searches as local even though the user has not included the city in their search.

We can conclude then, that Local SEO is complementary to SEO, and that it plays a very important role in making a business known to users in a certain area.