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How to choose an SEO agency 🔎
Today we will comment some doubts about why hire an SEO agency, what are its particularities and above all how to choose a good SEO agency. What is an SEO agency? An SEO agency is a company specialized in getting its clients to appear in the first Google search results through the searches they perform. […]
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Importance of internal linking or interlinking in SEO
The truth is that I am tired of reading and hearing that internal linking is one of the most forgotten SEO strategies. It’s not me, it’s not SEOCOM. If you stay, I’m going to tell you in a very simple way how you can optimise this section to improve the organic visibility of your project, […]
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What is a Lead Magnet and what is it for?
At SEOCOM we like to start at the beginning, so I will start by giving a definition of Lead Magnet that I think is quite accurate and to the point: “A Lead Magnet is a free and quality content that you offer, in exchange for the personal data of the person who has visited your […]
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Valuable content for each stage of the Buyer’s Journey
All users go through a decision-making process before making any online purchase. We detect a need, we look for possible solutions, and we choose the one that inspires us the most confidence. From a digital marketing perspective, it is essential to be aware of this process when it comes to optimizing our content strategy. For […]
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Google Ad Grants: Free advertising for NGOs and museums
Of all the products and services offered by Google, probably the one of donating (albeit with some conditions) 10,000 USD per month to NGOs to advertise on the search engine is, paradoxically, one of the most unknown.It seems unbelievable, but it is true. And now you know what it’s called: Google Ad Grants! Below we […]
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Core Web Vitals Bible
Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May 2021, thus affecting the positioning of the websites. In the following article, we will find out what Core Web Vitals are, how they affect positioning, […]
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6 Useful Ahrefs tips
Here we tell you 6 tricks to get the most out of the ahrefs tool, from finding content and link opportunities to easily detecting cannibalisation. Today we are going to tell you some useful tips for Ahrefs for those of you who are not very familiar with the tool or are just starting to use […]
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Google web stories. The post is dead, long live the post!
When it comes to coming up with content strategies for your website, the first thought that probably pops into your head is: “ok, let’s blog!”. This was all well and good in 2009, in 2010, 2011… But it’s no longer good enough. Google’s moves in recent years, such as the push for AMP to improve […]
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SEO y AMP. FAQs
Let’s go with a round of questions and answers that we all ask ourselves, especially now that the Core Update in May is so close. If you liked mobilegeddon in 2016, you’re going to love the 4 horsemen of the AMPocalypse in 2021. My prediction is that since most of the sites that are struggling […]
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¿How to detect out of stock products in an e-commerce?
Product inventory management is one of the most complex facets of an E-commerce. We must have an efficient process to detect out of stock products which may lead to lost sales and impact our revenue. Indeed, product pages are usually generating the majority of incoming traffic for E-commerce. Moreover, it’s often relevant traffic, in the […]