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Revolutionize your SEO with Entities: Beyond Keywords
The term “entities” has become super popular in the SEO and digital marketing sector in recent years. At SEOCOM, as one of the web positioning agencies with the longest history in Spain, we are aware of and use this concept in our analyses and strategies. We will delve deeper into this concept and how you […]
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How to connect Screaming Frog with ChatGPT to use in your Crawls
The latest version of Screaming Frog is amazing. The inclusion of custom JavaScript to run during the crawl is an incredible advancement for the tool. This new update allows us to connect ChatGPT directly to the tool to use GPT-3.5 on the URLs. In this post, I will walk you through the steps you need […]
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How to Get Chat GPT to Recommend Your Brand
It’s becoming increasingly clear that more and more people are using Chat GPT like a search engine. Considering the potential influence of Open AI’s chatbot in recommending your brand or products, many are wondering how they can optimize their positioning in Chat GPT. We analyzed everything you can do today to get Chat GPT to […]
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How to analyze SEO competition with Sistrix
SEO competition analysis is a fundamental process when we are trying to audit the status of a project in comparison to the rest. Thanks to this type of analysis we can extract certain insights both on page and off page that can be a starting point for designing our SEO strategies. First, determine who our […]
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Sistrix: one of the best SEO tools
In the world of SEO, tools are a decisive factor in being able to offer the best results. Sistrix is a SEO analysis platform that offers a wide range of functionalities to optimize the visibility and performance of websites in search engines. In this article we are going to review everything you should know about […]
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What is Google Discover and how to use it
In the dynamic digital environment, characterized by a constant and unceasing flow of data, the identification and access to pertinent and high-caliber information emerges as a critical necessity. This is where platforms like Google Discover position themselves as very powerful tools. But what is Google Discover, and how can its use be maximized to enrich […]
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How to optimize your content for Search Generative Experience
The constant pursuit of innovation and adaptation defines the success of the strategies implemented by brands. Within this context, a concept emerges that is redefining the way content is created and consumed online: Search Generative Experience. This approach not only enriches web-user interaction but also proposes a paradigm shift in SEO (as we saw in […]
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Strategic SEO tip: Optimizing conversions with Paid data
Some purists will always say that SEM (Search Engine Marketing) encompasses both SEO and Paid Search, but in the industry, SEM is considered as anything that involves paid search. Often, there are projects that work on SEO strategies and SEM strategies independently. From an SEO perspective, ignoring the data we’re getting from Paid would be […]
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What is Search Intent or User Intent
In this article, we’ll delve into what Search Intent, also known as User Intent, is. This term is increasingly important in the realm of digital marketing and SEO (Search Engine Optimization). It refers to the purpose or reason behind a search made by a user on the internet. Understanding what the user intends to find, […]
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New Google Core Update with new anti spam policy
Google announced on March 5th a core update aimed at cleaning up its search results. The intention seems clear after several months of reports on how full the SERPs are of SPAM and how other entities like Reddit are dominating the search results. This announcement is undoubtedly a significant move. A Core Update, this one […]
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