Google announced on March 5th a core update aimed at cleaning up its search results. The intention seems clear after several months of reports on how full the SERPs are of SPAM and how other entities like Reddit are dominating the search results. This announcement is undoubtedly a significant move. A Core Update, this one […]

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Gartner, a prestigious research and advisory firm, has recently forecasted a 25% decline in the use of search engines like Google by 2026, attributing this drop primarily to the rise of artificial intelligence, specifically AI chatbots like ChatGPT ChatGPT and Perplexity as substitutes for Google – is it possible? According to Gartner’s Vice President, Alan […]

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A recent study by Peak Ace, a German agency, has delved into the impact of the Google SGE search engine on the travel industry. The study is small, it’s true, having analyzed only 852 keywords related to the hotel sector, such as “hotel near me” or “cheap hotels in Panama City Beach.” However, it is […]

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The Google Analytics 4 reports we introduce below can assist you in better visualizing the performance of your SEO strategies. First and foremost, eliminate unnecessary metrics and annoying scrolling. Before starting, I recommend applying the following: When you begin using GA4 reports to search for insights, get used to cleaning up the information displayed on […]

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Product structured data, already one of the most comprehensive types of structured data, is set to receive new fields that we can leverage to better communicate information about our products to Google. Structured data is fundamental for online businesses such as e-commerce. If you’re seeking information on how to do SEO for E-commerce, sooner or later […]

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Google announced in 2020 the Core Web Vitals, a series of factors that according to Google, would begin to be counted within the positioning algorithm that Google has from May 2021, thus affecting the positioning of the websites. In the following article, we will find out what Core Web Vitals are, how they affect positioning, […]

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