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Fernando Lens
Fernando Lens

34

Articulos

Fernando es el Head of Analytics de la agencia. Su gran experiencia en Analítica, SEO y Marketing Digital son claves en numerosos de los proyectos y clientes de SEOCOM. Entre sus estudios, podemos destacar la carrera de Sociología en la Universidad de Coruña, y el Máster en Marketing Digital y Comercio Electrónico en EAE Business School. Sus principales aficiones son el ciclismo y la lectura.
  • How to block access to Ai Overviews. Google updates its documentation
    How to block access to Ai Overviews. Google updates its documentation
    SEO

    How to block access to Ai Overviews. Google updates its documentation

    Fernando Lens
    16/05/2024

    The recent update to the official documentation page refers to several news about the recent Ai Overviews announcement. This is very relevant technical information for the SEO sector. We review it below How Google AI Overviews is activated According to the documentation, Ai Overviews is activated when the user enters a term for which they […]

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  • Web Errors | 404, 403, 503, 502, 401 | Meaning and Solutions
    Web Errors | 404, 403, 503, 502, 401 | Meaning and Solutions
    Web

    Web Errors | 404, 403, 503, 502, 401 | Meaning and Solutions

    Fernando Lens
    15/05/2024

    In other posts like this one about the error 500 in WordPress, we’ve covered some of the errors you may encounter on various websites and CMS platforms. Today, we will explain in this post the main errors you might come across with their codes (for example, error 401) and some common solutions. We’ll summarize all […]

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  • More AI in Google Search with the Announcement of AI Overview
    More AI in Google Search with the Announcement of AI Overview
    SEO

    More AI in Google Search with the Announcement of AI Overview

    Fernando Lens
    14/05/2024

    Out of all the announcements we have seen at the 2024 Google I/O event, the AI ​​Overview announcement has been the one that will have the most impact on Google search and SEO in the coming months. This is a continuation of the path marked by the launch of SGE that we already reviewed in […]

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  • Revolutionize your SEO with Entities: Beyond Keywords
    Revolutionize your SEO with Entities: Beyond Keywords
    SEO

    Revolutionize your SEO with Entities: Beyond Keywords

    Fernando Lens
    14/05/2024

    The term “entities” has become super popular in the SEO and digital marketing sector in recent years. At SEOCOM, as one of the web positioning agencies with the longest history in Spain, we are aware of and use this concept in our analyses and strategies. We will delve deeper into this concept and how you […]

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  • How to connect Screaming Frog with ChatGPT to use in your Crawls
    How to connect Screaming Frog with ChatGPT to use in your Crawls
    SEO

    How to connect Screaming Frog with ChatGPT to use in your Crawls

    Fernando Lens
    09/05/2024

    The latest version of Screaming Frog is amazing. The inclusion of custom JavaScript to run during the crawl is an incredible advancement for the tool. This new update allows us to connect ChatGPT directly to the tool to use GPT-3.5 on the URLs. In this post, I will walk you through the steps you need […]

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  • SEO for the insurance sector. How to rank first for “Home insurance” in Google.
    SEO for the insurance sector. How to rank first for “Home insurance” in Google.
    SEO

    SEO for the insurance sector. How to rank first for “Home insurance” in Google.

    Fernando Lens
    05/08/2021

    Welcome to the fight of the century, a battle for the top positions in one of the most competitive search terms in Google searches in Spain. In the insurance sector, in addition to competing against companies with gigantic brand marketing campaigns and comparison websites, we are competing against the search engine itself and its constant […]

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  • Google web stories. The post is dead, long live the post!
    Google web stories. The post is dead, long live the post!
    SEO

    Google web stories. The post is dead, long live the post!

    Fernando Lens
    15/06/2021

    When it comes to coming up with content strategies for your website, the first thought that probably pops into your head is: “ok, let’s blog!”. This was all well and good in 2009, in 2010, 2011… But it’s no longer good enough. Google’s moves in recent years, such as the push for AMP to improve […]

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