Measurement Strategy
We are your Agency focused on the Measurement Strategy
Measurement strategy focused on optimizing business objectives.
Measure and grow with usWhy do you need a measurement strategy?
The Measurement Strategy focuses on proposing guidelines for data collection that refer to the most important objectives at the business level.
Through measurement tools, such as Google Analytics and Tag Manager, different configurations are proposed to achieve the monitoring of different metrics and dimensions, which will allow obtaining quality data in order to analyze business optimization opportunities. In other words, the purpose of the Measurement Strategy is to boost conversion by helping us measure certain actions or elements of the website.
How do we work on your business measurement strategy?
Business analysis
Google Analytics Structure Definition
Page Tracking
Event Tracking and Measurement
Measurement of business objectives
Custom dimensions proposal
Content grouping proposal
Definition of monitoring with UTMs
Delivery of the Strategy document
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And let’s kick off a great project together