Measurement Strategy

Why do you need a measurement strategy?

The Measurement Strategy focuses on proposing guidelines for data collection that refer to the most important objectives at the business level.

Through measurement tools, such as Google Analytics and Tag Manager, different configurations are proposed to achieve the monitoring of different metrics and dimensions, which will allow obtaining quality data in order to analyze business optimization opportunities. In other words, the purpose of the Measurement Strategy is to boost conversion by helping us measure certain actions or elements of the website.